On December 18, JD HEALTH's enterprise business announced the formation of the "2026 Billion-Yuan Brand Alliance" in collaboration with five brands: Hisnher, Mindray, Yuwell, Tongrentang Health, and Xiangyu Medical. The alliance aims to accelerate market expansion in the government and enterprise sectors, with JD HEALTH serving as the platform facilitator.
Cao Dong, CEO of JD HEALTH and a member of JD.com's SEC committee, emphasized that "employee health equates to corporate productivity" has become a widely recognized principle. Corporate health management is evolving from a welfare benefit to a critical pillar of organizational development. Leveraging JD.com's enterprise market scale exceeding 100 billion yuan and a customer base of millions, alongside its "super pharmaceutical supply chain" capabilities, JD HEALTH aspires to be the most trusted partner in corporate health consumption.
By 2025, JD HEALTH had partnered with over 150,000 merchants, including more than 800 brands in its enterprise business segment. Among these, over 20 brands achieved sales exceeding 100 million yuan in the enterprise market, while more than 200 surpassed 10 million yuan.
Li Yongming, Vice President of JD.com and President of Government & Enterprise Business, noted that JD.com has over a decade of experience serving the government and enterprise procurement sector, with a clientele exceeding 8 million, including over 30,000 large enterprises. This year, health-related categories such as nutrition, wellness, supplements, and medical equipment have seen explosive growth in procurement, with over 100 subcategories posting year-on-year increases exceeding 100%. Over the next three years, JD.com will intensify resource investments to support high-quality growth for brand partners and advance the "Healthy China" strategy.
Additionally, JD HEALTH's enterprise business unveiled three core development initiatives for 2026: the "Foundation Action," "Wildfire Plan," and "Multiplier Campaign."
The "Foundation Action" focuses on strengthening product and supply chain capabilities by extending its super supply chain, deepening B2B collaborations, refining scenario-based operations, and upgrading marketing systems to shift from "product search" to "product recommendation," enhancing customer satisfaction and repurchase rates.
The "Wildfire Plan" targets breakthroughs and scalable replication of centralized procurement models. By rapidly replicating demand scenarios like heat relief, holiday benefits, emergency response, and loyalty programs—while intelligently exploring new areas such as employee wellness and customized channels—it aims to consolidate fragmented demand into a sizable market.
The "Multiplier Campaign" zeroes in on the high-growth corporate healthcare funds sector. Capitalizing on policy tailwinds and market demand, JD HEALTH will integrate its strengths in "products + experience + service + technology" to offer one-stop health benefits and claims solutions, building competitive moats.
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