The true character of a standout development is revealed through market tests. Junlan Jiadi, Midea Real Estate's first managed construction project in Xuzhou and the city's first pure Song Dynasty style fourth-generation residential product, continues to draw strong interest after its spectacular debut on October 6, when 206 units were sold for 288 million yuan. Visitor traffic has remained steady and transaction announcements keep rolling in.
According to the latest data, the project has maintained strong sales momentum with 260 units sold for 360 million yuan, establishing itself as a benchmark project in Xuzhou's upgrading market. Among the offerings, 143-square-meter units are in particularly high demand, prompting the project to urgently release Building 3, positioned along the landscape axis.
Behind this sales success lies the dual support of brand strength and a distinctive Song Dynasty style product positioning. Xinpeng Urban Construction, as a state-owned platform enterprise directly under the Gulou District Government, provides a trust endorsement for purchasing security through its state-owned enterprise credentials. Midea Real Estate (HKEX: 03990) has cultivated Xuzhou for 16 years, building 28 projects and serving over 110,000 homeowners, consistently ranking at the top of Xuzhou's commercial housing traffic rankings, residential traffic rankings, and main urban area transaction totals.
As Midea Real Estate's (HKEX: 03990) first managed construction and management project in Xuzhou, Junlan Jiadi benefits from full-chain system coordination and assumes operational responsibility across the entire cycle. The state-owned enterprise backing combined with Midea Real Estate's deep cultivation capabilities jointly create a dual moat of "security plus quality."
Where the project stands apart
At the product level, the project avoids the fiercely competitive standardized fourth-generation housing category and anchors itself in Song Dynasty style, meticulously crafting five pioneering Song style IPs. The approximately 23,000-square-meter completed display area has already presented core scenes including gardens, architecture, and clubhouse facilities: 27 rounds of unit planning schemes, 43 versions of landscape design drawings, 10 Song Dynasty paintings, 600 tons of raw stone consumed, over 1,600 square meters of water features, and a pragmatic clubhouse that operates immediately upon opening.
The project innovates with a fourth-generation housing sky courtyard layout, providing every household with terrace courtyards arranged in an odd-even staggered floor format, balancing privacy with family-oriented living needs. Building 3 is now being launched as the final standalone unit building with exclusively 143-square-meter units, offering only 32 residences, and is currently selling rapidly.
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