Liquor Price Update Nov 29: Market Adjusts as Gujing Gong Jiu 20 and Xijia Junpin Gain Strength

Deep News11-29

The latest data from Sina Finance's "Liquor Price Index" reveals that the average retail prices of ten major liquor products continued to adjust on Saturday. If bundled together, the total price for these products today stands at 9,133 yuan, down 33 yuan from the previous day.

The daily data is sourced from approximately 200 collection points across China, including designated distributors, independent dealers, e-commerce platforms, and retail outlets. The figures reflect actual transaction prices over the past 24 hours, ensuring accuracy and traceability.

Notably, while the broader market remains in an adjustment phase, certain brands have stabilized. Gujing Gong Jiu 20 and Xijia Junpin both saw a price increase of 5 yuan per bottle, emerging as market highlights. Meanwhile, Wuliangye Pu Wu 8th Generation dropped by 10 yuan per bottle, premium Moutai fell by 9 yuan, and Luzhou Laojiao 1573 declined by 9 yuan. Feitian Moutai and Qinghua Lang each dipped by 4 yuan, while Yanghe Dream Blue M6+ and Crystal Jiannanchun both decreased by 3 yuan. Qinghua Fen 20 edged down by 1 yuan.

In industry news, Kweichow Moutai Co., Ltd. held its first interim shareholders' meeting for 2025 on November 29. New Chairman Chen Hua outlined the company's strategic direction, emphasizing "high-quality development" and adherence to market principles during the industry's adjustment phase. Key initiatives include advancing e-commerce solutions, expanding international markets, and integrating liquor with tourism for immersive cultural experiences. The meeting also approved six proposals, including an interim profit distribution plan.

Series liquor, particularly Moutai 1935, showed strong performance with notable year-on-year sales growth and high consumption rates.

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