On March 9, Wey's upcoming "AI Luxury Six-Seater Flagship," the Wey V9X, held a global live premiere in Baoding themed "Setting the Standard," showcasing its design aesthetics. Wey founder Jianjun Wei made his first appearance as the brand ambassador for the V9X during the livestream. Together with prominent media personality and host Xiadan Ouyang and senior GWMOTOR designer Lingfeng Xu, the discussion began with the symbolic significance of the large flagpole at the Baoding Zhili Governor's Office. They systematically elaborated on the Eastern classical aesthetics embodied in the V9X's design, challenging industry biases such as the "prestige by origin" theory associated with luxury vehicles. The event demonstrated GWMOTOR's 36 years of comprehensive in-house R&D capabilities, proving that Chinese culture and technology can produce world-class Chinese luxury cars. This also signifies the Chinese automotive industry's transition from manufacturing confidence to cultural confidence.
Jianjun Wei established a benchmark for Chinese luxury with three "firsts." Reflecting on his entrepreneurial journey from naming the Wey brand after his own surname a decade ago to now appearing as the ambassador for the V9X's global design premiere, three "firsts" stand out: he was the first to name a brand after his surname, the first to personally endorse a vehicle model, and the first to incorporate concrete expressions of Chinese elements into automotive design. By staking his surname on the brand's development, guaranteeing product quality with his personal reputation, and infusing designs with Eastern classical aesthetics, Jianjun Wei, through these three "firsts," demonstrates an evolution in confidence: "establishing identity through the surname, building trust through the individual, and positioning Chinese luxury within the global luxury landscape." This enables the Wey V9X to achieve a transition from "Made in China" to "Created in China."
A large flagpole sets the benchmark for Chinese luxury brands. The spiritual foundation of the Wey V9X originates from the cultural landmark of Baoding—the large flagpole in front of the Zhili Governor's Office. The vehicle's logo is an abstract representation of this flagpole, symbolizing benchmark, direction, and independence. It conveys a commitment to staying true to the original aspiration, avoiding dependence or blind conformity, and aiming to become the benchmark for Chinese luxury brands. A Baoding brand, embodying the Baoding spirit. Behind the large flagpole lies a brand spirit deeply rooted in Baoding culture. Baoding was one of the earliest regions in China's modern industrial transformation and has produced 24 world champions, attributed to a tenacious spirit of "avoiding opportunism and impatience, identifying a direction, and persevering relentlessly." This resilience is also the core spirit of Wey's vehicle manufacturing philosophy.
Rooted in Baoding, aiming for the world. Wey challenges the regional bias of the "prestige by origin" theory by breaking down geographical barriers through three major initiatives: "extensively recruiting global talent, establishing a talent retention system, and continuously investing heavily in R&D." The brand is comprehensively building its "Forest Ecosystem," creating a "headquarters" for Chinese automotive culture. It adheres to a long-term philosophy, forging an independent path to luxury using Chinese culture and technology. It is reported that GWMOTOR previously invested over 300 million yuan to build China's first self-constructed environmental wind tunnel laboratory. Now, a second world-class aeroacoustic wind tunnel laboratory is nearing operational status, representing a new record in investment scale. By the end of July this year, the world's first comprehensive vehicle testing ground utilizing a "traditional performance + intelligent connectivity integrated nested design" will be established in Xushui. Additionally, GWMOTOR has built an independent automotive safety crash laboratory with an investment exceeding 500 million yuan, the largest in Asia, alongside more than 100 other specialized laboratories.
Simultaneously, the full-link "Forest Ecosystem" constructed by GWMOTOR is yielding significant results. The company has developed core components in-house, including engines, transmissions, batteries, and chassis, which have successfully entered the supply chains of international brands such as BMW, Mercedes-Benz, and Volkswagen. Baoding manufacturing is being tested against the world's most stringent standards, honing its capabilities through competition with top-tier international rivals, ultimately aiming to deliver superior quality experiences to Chinese consumers. Automaking is a marathon, not a sprint. Whether in industry, technology, or design, building excellent vehicles requires a pursuit of "long-termism," where every step must withstand the test of time.
Wey V9X: World-class luxury grown from Eastern classical aesthetics. How is "time-tested" design concretely implemented in the vehicle? The Wey V9X adheres to a long-term design philosophy, avoiding blind conformity and trends. It draws inspiration from thousands of years of Chinese classical architecture and art, creating a uniquely Eastern sense of "restrained and subtle sophistication." The front fascia of the V9X establishes its presence ("立其气") through central symmetry and maintains its spirit ("守其神") with a double-eave structure, capturing the essence of Eastern architecture in the front end. A finely crafted, deep-set floating emblem adds a finishing touch, reminiscent of high-end jewelry. The vehicle's side profile incorporates curved surfaces inspired by the artisan wisdom of Ding porcelain, embodying an "effortless mastery" aesthetic. Designs such as the gold-inlaid jade door handles, flying-eave-inspired taillights reminiscent of beacon towers, and subtle blue accent lights are elegant, dynamic, and prioritize safety and practicality. The "Heaven and Earth in Harmony" purple-and-gold two-tone color scheme combines auspicious Eastern symbolism with top-tier painting technology, resulting in a visual expression meant to endure. The interior condenses the core concepts of "Serenity" and "Elegance." A wraparound layout creates a warm, family-friendly atmosphere, while a six-seater cabin space comparable to an MPV ensures "luxury for all," without bias. The use of luxurious materials, exquisite craftsmanship, and comprehensive premium configurations delivers a comfortable experience, overall presenting a warm "Eastern home."
Simultaneously, starting from user needs, the Wey V9X incorporates details like an industry-first wireless charging panel on the door, versatile storage spaces, and considerate configurations for the elderly and children, bringing luxury into the everyday moments of travel. As an "AI Luxury Six-Seater Flagship," the Wey V9X possesses not only aesthetic appeal but also robust top-tier configurations and comprehensive in-house technological barriers. The vehicle is built on the "Guiyuan S Platform." The Guiyuan Platform is GWMOTOR's globally unique native AI multi-power platform, and the "Guiyuan S Platform" is a high-end technological sequence specifically developed for flagship models, aggregating the company's most cutting-edge technologies. It is equipped with the automotive industry's first native AI agent, the world's only super Hi4 hybrid architecture combining a 2.0T engine, a 4-speed dedicated hybrid transmission, an 800V high-voltage architecture, and 6C ultra-fast charging, self-developed large-angle rear-wheel steering, and closed dual-chamber air suspension. These top-tier technologies solidify the core strength for this Chinese luxury flagship's journey onto the global stage.
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