Apple Begins to Show Rare Vulnerability Ahead of Economic Slowdown

Bloomberg2022-07-25

Apple is set to report earnings this week against the backdrop of an economic downturn and a plan to slow hiring. Also: The company pitches itself as a health tech leader, and we have more details on ...

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Comments

JCai
2022-07-26
JCai
K
- JCai:
  k
Bspn
2022-07-25
Bspn
Ok
MSTAN
2022-07-25
MSTAN
👌👌
tigerSam
2022-07-25
tigerSam
Hmm
jllwang
2022-07-25
jllwang
Thanks for sharing. Please like
Peem
2022-07-25
Peem
OK

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Also: The company pitches itself as a health tech leader, and we have more details on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/newsletters/2022-07-24/apple-aapl-q3-earnings-preview-iphone-maker-to-slow-hiring-and-spending-l5zdhcxc?srnd=technology-vp\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://www.bloomberg.com/news/newsletters/2022-07-24/apple-aapl-q3-earnings-preview-iphone-maker-to-slow-hiring-and-spending-l5zdhcxc?srnd=technology-vp","article_id":"1196762475","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1196762475","pubTimestamp":1658704904,"sourceInfo":{"source_id":"lsy1584095487587","name":"Bloomberg"},"weMediaInfo":null,"summary":"Apple is set to report earnings this week against the backdrop of an economic downturn and a plan to","collect":0,"end_time":0,"defaultTopTitle":"bloomberg.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AAPL":"苹果"},"translate_title":"在经济放缓之前，苹果开始表现出罕见的脆弱性","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9},"content_text":"Apple is set to report earnings this week against the backdrop of an economic downturn and a plan to slow hiring. Also: The company pitches itself as a health tech leader, and we have more details on the upcoming high-end Apple Watch.Last week in Power On: Apple’s new iPad Stage Manager multitasking feature doesn’t replace the need for a Mac-like approach.The StartersThe Apple Park campus.Photographer: Sam Hall/BloombergThe economy is catching up with Apple Inc. For the first time in a while, the company seems to be vulnerable to outside factors like rising inflation, increasing interest rates, the surging US dollar and the threat of a recession.I reported this past week that Apple plans to slow spending and hiring across some teams next year in anticipation of an economic slump. Later this week, the company will report its fiscal third-quarter sales, which most analysts anticipate will be roughly flat with last year. Apple also continues to see some kinks in its supply chain, which may limit availability of some of its next devices.As part of the hiring slowdown, Apple won’t fill some roles when employees leave and will keep headcount flat for certain teams.The company isn’t going as far as some tech peers, such as Tesla Inc., Meta Platforms Inc. and Microsoft Corp., which have announced job cuts. Apple is avoiding layoffs and, thus far, isn’t issuing a public statement on its plans. But I would anticipate that Apple will hint at the move during Thursday’s earnings call with analysts.Apple Chief Financial Officer Luca Maestri (center).Photographer: David Paul Morris/BloombergThe results themselves are expected to show a major deceleration in sales growth. Analysts predict that revenue will climb by about 2% from a year earlier, the slowest pace since 2020. Compare that with the 36% jump that Apple saw in the third quarter of 2021.Revenue is expected to come in around $82.7 billion. The iPhone will account for a little under half of that, analysts predict, with services generating nearly $20 billion.Apple’s challenges go beyond the latest economic concerns:First, the company already said you can shave $4 billion to $8 billion off the top of last quarter because of supply problems stemming from Chinese lockdowns and the chip shortage.Second, it’s a tough comparison. The third quarter of 2021 included a lot of pandemic-induced spending by people outfitting their home offices. That led to a nice jump in Mac and iPad sales.Third, though the latest MacBook Air was announced during the third quarter, it wasn’t released until the fourth quarter. Many customers held off buying a MacBook Air—Apple’s most popular Mac—while they waited for the new model to arrive.And, yes, there’s the economy. Given all the uncertainty, more people are probably holding on to their cash right now instead of spending on new Apple products. If they do splurge on technology, they may wait for the latest iPhone, AirPods Pro, Apple Watch and iPad to arrive this fall.If the economy does take a dive, it’s only going to get harder. These factors have already led Morgan Stanley, Wells Fargo and other banks to cut their stock price targets for Apple by about $10 a share.Apple retail store.Photographer: SeongJoon Cho/BloombergI still think Apple will be able to bounce back fairly quickly, though.For one, it has a flood of products on the way to tempt even recession-wary shoppers:Four iPhone 14 modelsA new Apple Watch SE, Apple Watch Series 8 and high-end “Pro” Apple WatchAn updated HomePodA new Apple TVUpdated iPad Pro models with an M2 chip and a new low-end iPad with a USB-C portThe revamped Mac Pro with an M2-based chipThe long-anticipated mixed-reality headsetA larger, 15-inch MacBook AirNew M2 and M2 Pro Mac minisUpgraded AirPods Pro earbudsNew 14-inch and 16-inch MacBook Pros with M2 Pro and M2 Max chipsWith such a strong product pipeline in place for the next 12 months or so, it’s hard to bethatconcerned with Apple’s prospects.You can catch full live coverage of the company’s results on Thursday starting at 1:30 p.m. Pacific time on the Bloomberg Terminal and Bloomberg.com.The BenchApple’s iOS 15 Health app.Source: AppleApple issues 59-page report to proclaim its leadership in health technology.This is a rare one for Apple. The company this past week put out an in-depth report detailing every health and fitness related feature it’s launched to date for the iPhone and Apple Watch. The underlying message: We’re a strong contributor in the health space, and anyone who says otherwise is wrong. I’ve never seen Apple put out a report like this, and it raises the question of who the audience is supposed to be.In any case, the Apple Watch has a lot of potential as a health tool. The holy grail will be for the company to introduce a watch with a body-temperature sensor, glucose monitor and blood-pressure checker. That will take time. The temperature feature should appear in this year’s models, but the blood-pressure technology probably won’t arrive until 2025. And the glucose feature may not be ready until nearer to the end of the decade.The Apple Watch.Photographer: Brent Lewin/BloombergGet ready for a fresh Apple Watch design with new high-end model.Even without all those health features, the upcoming Apple Watch release is shaping up to be one of the company’s more exciting product launches this year. As I’ve written several times, the new high-end “Pro” watch will pack in a larger display, longer battery life (perhaps multiple days on one charge via the new low-power mode), and the body-temperature sensor. There’s more, though.I’m told that the high-end model is going to be a good bit bigger than the standard Apple Watch—big enough that it might only appeal to a subset of customers. The screen will be about 7% larger, and the device will have a fresh look—the first time the company has introduced a new Apple Watch design since 2018. It will be an evolution of the current rectangular shape, and not circular. It also won’t have those rumored flat sides (for those who will undoubtedly ask). In terms of materials, the watch will have a more durable formulation of titanium to make it extra rugged.The ScheduleAn Apple Store in Miami.Photographer: Eva Marie Uzcategui/BloombergJuly 28: Apple announces fiscal third-quarter earnings.The company warned back in April that the quarter would be a bumpy ride—with supply constraints hurting revenue by as much as $8 billion. Now we’ll get a chance to see how it turned out. Chief Executive Officer Tim Cook and Chief Financial Officer Luca Maestri typically handle the conference call, where they provide additional color on the quarter and what to expect from the current period. They’ll have a lot to talk about this time around, including inflation’s impact on Apple’s sales, the ongoing chip shortage and manufacturing delays.Samsung Unpacked invitation.Source: SamsungAug. 10: Samsung set to announce its next slate of devices.Samsung Electronics Co. is set for its biggest launch event of the year—scheduled about a month before Apple’s iPhone 14 debut. Like Apple’s recent events, the Samsung launch will be held virtually. What should you expect? Updated versions of both the flagship Galaxy Z Fold and Galaxy Z Flip, new pro Galaxy Buds and fresh versions of Samsung’s smartwatches. Stay tuned for more coverage during the event.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9900762142,"gmtCreate":1658784536886,"gmtModify":1676536204435,"author":{"id":"3574897713454581","authorId":"3574897713454581","name":"JCai","avatar":"https://static.tigerbbs.com/a4408059854d4abfa5d3e8513d447a16","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3574897713454581","idStr":"3574897713454581"},"htmlText":"K","listText":"K","text":"K","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9900762142","repostId":1196762475,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":103069423,"gmtCreate":1658784547217,"gmtModify":1675837518104,"authorId":3574897713454581,"author":{"id":3574897713454581,"idStr":"3574897713454581","authorId":3574897713454581,"name":"JCai","avatar":"https://static.tigerbbs.com/a4408059854d4abfa5d3e8513d447a16","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9900762142,"type":1,"supId":0,"prevId":0,"content":"<u>k</u>","text":"<u>k</u>","html":"<u>k</u>"}],"langContent":"EN"},{"id":9900402071,"gmtCreate":1658744201193,"gmtModify":1676536200477,"author":{"id":"3582502134655895","authorId":"3582502134655895","name":"Bspn","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3582502134655895","idStr":"3582502134655895"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9900402071","repostId":1196762475,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9900276221,"gmtCreate":1658720674063,"gmtModify":1676536197611,"author":{"id":"4089461104605170","authorId":"4089461104605170","name":"MSTAN","avatar":"https://static.itradeup.com/news/1d0ff53a35c30afecbd1fa0c5ed59f07","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"4089461104605170","idStr":"4089461104605170"},"htmlText":"👌👌","listText":"👌👌","text":"👌👌","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9900276221","repostId":1196762475,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9900251325,"gmtCreate":1658717921367,"gmtModify":1676536197062,"author":{"id":"4110834633749062","authorId":"4110834633749062","name":"tigerSam","avatar":"https://community-static.tradeup.com/news/0e3112b59b98afca520f16e54f61641e","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":4,"crmLevelSwitch":1,"authorIdStr":"4110834633749062","idStr":"4110834633749062"},"htmlText":"Hmm","listText":"Hmm","text":"Hmm","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9900251325","repostId":1196762475,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9900259901,"gmtCreate":1658717510203,"gmtModify":1676536197023,"author":{"id":"3567745604737709","authorId":"3567745604737709","name":"jllwang","avatar":"https://static.tigerbbs.com/366d7ae96d4681048d49130306d50c5d","vip":1,"crmLevel":8,"crmLevelSwitch":0,"authorIdStr":"3567745604737709","idStr":"3567745604737709"},"htmlText":"Thanks for sharing. Please like","listText":"Thanks for sharing. Please like","text":"Thanks for sharing. Please like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9900259901","repostId":1196762475,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9900262266,"gmtCreate":1658715908055,"gmtModify":1676536196649,"author":{"id":"4095593496574550","authorId":"4095593496574550","name":"Peem","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":1,"authorIdStr":"4095593496574550","idStr":"4095593496574550"},"htmlText":"OK","listText":"OK","text":"OK","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9900262266","repostId":1196762475,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":288,"commentSize":38,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1196762475"}