Baidu Launches 500 Million Yuan Spring Festival Campaign with Top Prize of 10,000 Yuan

Deep News01-26

Baidu has initiated a Spring Festival cash giveaway event with a total pool of 500 million yuan. From January 26th to March 12th, users can participate by searching for "Spring Festival Red Envelope" on the Baidu App to share in the cash rewards.

This year's Baidu Spring Festival activities feature three core gameplay mechanics: First, users can earn money while watching videos. Second, the "Fantasy Life Card Collection" challenge allows participants to collect five rare cards—"Get Rich Immediately," "Turn Luck Around Immediately," "Have Everything Magically," "Take the Lead," and "Great Luck in the Year of the Horse." Collecting the full set makes users eligible for a top cash prize of up to 10,000 yuan. Third, from January 27th to February 21st, users can summon the Wenxin Assistant. Each night at 8 PM, clues for a "guess the password from horse images" game will be posted on Xiaohongshu @Baidu Search. Guessing the correct password and entering it into the Wenxin Assistant unlocks hidden red envelope rewards, with top prizes ranging up to 1,088 yuan or 888 yuan.

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