On January 15, the 2026 WeChat Open Class PRO commenced as scheduled. As a core platform for showcasing the commercial value of the WeChat ecosystem, this event focused on new e-commerce trends and the evolving livestreaming commerce landscape, unveiling several authoritative industry awards. Among the recipients, WEIMOB INC was honored with the 'Outstanding WeChat Shop Livestreaming Agency' award, recognized for its exceptional service capabilities within the WeChat ecosystem, profound merchant empowerment expertise, and significant business growth results.
This award not only represents official recognition from WeChat of Weimob's professional prowess in livestreaming commerce services but also validates its core value in deeply aligning with the commercial development trends of the WeChat ecosystem and empowering merchants' omni-channel growth. Wang Yuanyuan, Head of Weimob's Enterprise Service Ecosystem Operations, stated that following this accolade, Weimob will further iterate its AI-powered tools at the technical level, optimize its omni-channel collaboration system, and enhance merchant operational efficiency and conversion rates. On the business front, it plans to expand its pool of Key Opinion Leaders (KOLs) and brand partnerships, improve its full-category supply chain development, and create more benchmark cases combining "KOLs + Brands + Scenarios." At the ecosystem level, Weimob will continue to deepen collaboration with WeChat Shops and other products within the ecosystem, refining the operational closed loop of "omni-channel marketing - instant conversion - long-term retention" to provide integrated solutions for merchants and KOLs, thereby building a core competitive moat in WeChat e-commerce services and helping more merchants seize digital commerce opportunities.
The selection process for WeChat Shop Livestreaming Service Providers involves a comprehensive multi-dimensional assessment of transaction volume, the quantity and quality of services and newly recruited KOLs, and the distribution scale of popular brands. Beyond this recent award, Weimob was also rated as a Five-Star Livestreaming Service Provider multiple times throughout 2025, with numerous awards underscoring its service strength. The core reason for Weimob successfully winning the 'Outstanding WeChat Shop Livestreaming Agency' honor lies in its establishment of three key service capabilities within the WeChat ecosystem, forming a complete service loop of "KOLs - Brands - Scenarios" and achieving remarkable data-driven results.
Firstly, in the KOL growth and incubation service segment, Weimob has deep insights into the core needs of Channels (Video Account) KOLs throughout their lifecycle. Through long-term practical experience, it has developed a mature operational strategy system capable of comprehensively assisting KOLs in achieving full-dimensional account growth. In 2025, this service capability yielded significant results: the average monthly GMV of bound and incubated KOLs exceeded 20 million RMB; over 25 KOLs received in-depth year-round guidance, including 12 deeply serviced KOLs capable of generating专场 sales exceeding one million RMB. Specifically, it successfully helped multiple KOLs like Zhang Song, Fei Jie Liang Ge Five-Person Family, Hong Hong's Dishes, and Hua Lan Hua Fu Family achieve over 100% monthly GMV growth; assisted lifestyle KOL "Love Life Love Xiang Xiang" in surpassing 15 million RMB in monthly GMV; and provided 0-to-1 guidance for KOLs like Hu Zi Fu Fu, enabling their short videos to garner over 40 million monthly views while helping others, such as Mr. Please Break Through, achieve monthly follower growth exceeding 100,000.
Secondly, in the field of brand agency and distribution services, Weimob focuses on assisting deeply partnered brands in efficiently reaching target KOLs, precisely matching supply and demand, and driving high-quality conversions for both brands and KOLs. Its distribution services have achieved a full-category layout, covering core consumer segments like food & fresh produce, apparel & lingerie, and beauty & personal care,充分 adapting to the livestreaming needs of brands across different industries.
Thirdly, in large-scale campaign planning services, Weimob possesses rich experience in orchestrating major livestreaming events on Channels, having successfully managed multi-million-RMB campaigns for top Channels KOLs like Bao Ge Bao Sao Couple, Yan Yi Couple, and Love Life Love Xiang Xiang for three consecutive years. Simultaneously, it precisely empowers KOLs' debut livestreams and the growth of mid-tier KOLs, assisting figures like Zheng Yisen, Fei Jie Liang Ge Five-Person Family, and Huan Huan Happy Life in creating专场 sales events reaching the 5 million RMB level, significantly boosting their sales scale and brand influence.
Wang Yuanyuan believes that the formation of these core capabilities is inseparable from Weimob's deep strategic layout, continuous investment, and long-term accumulation within the WeChat Shop ecosystem. Based on a profound understanding of the WeChat ecosystem's core advantages of "social裂变 + omni-channel linkage," Weimob has established a three-dimensional strategic system of "Technology Empowerment + Omni-channel Linkage + Scenario Deep Cultivation" to comprehensively assist merchants in tapping the potential of WeChat Shops.
At the technology empowerment level, Weimob previously launched the "Weimob X WeChat Shop" series of solutions, technically integrating membership, order, and inventory systems at the底层 to achieve four core functions: "product synchronization, order synchronization, member information synchronization, and member benefit synchronization." This solution helps merchants synchronize and manage multi-scenario operations from a unified platform, significantly reducing繁琐 operational processes and enhancing overall operational efficiency. Concurrently, Weimob deeply embeds AI capabilities into its full product suite, enabling automated configuration for tasks like product listing, content creation, and data analysis.
At the omni-channel linkage level, Weimob has built a closed loop for omni-channel traffic encompassing "WeChat Shops + Mini Programs + Channels + Search," maximizing the value of traffic within the WeChat ecosystem. For channel connectivity, Weimob enables two-way jumps between WeChat Shops and Mini Programs: after merchants set up a "One-Click Gifting" function in their mini-program, users can directly jump to the WeChat Shop to complete payment, with order data transmitted back in real-time to ensure a smooth transaction链路. Furthermore, WeChat Shops and Channels are deeply协同, forming an efficient path from "content seeding" to "transaction conversion," shortening the user decision-making cycle.
At the scenario deep cultivation level, Weimob accurately grasps the core "Gifting Economy" scenario of WeChat Shops, helping merchants deeply挖掘 social and emotional value to activate consumption potential. During peak gifting periods like Christmas, New Year, and Spring Festival, Weimob customizes specialized scenario-based operational strategies for merchants. For example, it assists merchants in creating customized gift sets with auspicious寓意, matches them with scenario-specific content creation like "New Year Gifting" or "Hosting Banquets," precisely targets user gifting needs, and stimulates purchase desire. It also联动 offline store resources, guiding offline users to place online orders or send gifts through activities like offline tasting events and promotions by store guides, achieving integrated online-to-offline operations.
As of the first half of 2025, the monthly GMV scale for newly bound WeChat Shop merchants through Weimob was approximately 50 million RMB, with a monthly growth rate of 100%. Merchants who activated WeChat Shop functions saw average monthly order and monthly member growth rates exceeding 25% month-on-month, demonstrating strong business growth momentum. Industry observers believe this data充分 proves that Weimob's livestreaming commerce service system can effectively help WeChat Shop merchants achieve performance growth, possessing strong market competitiveness.
Wang Yuanyuan expressed that winning the 'Outstanding WeChat Shop Livestreaming Agency' honor is an affirmation of Weimob's past efforts and motivation for future progress. Moving forward, Weimob will consistently uphold the philosophy of co-creation and win-win, continue to anchor itself in the core value of the WeChat ecosystem, persistently deepen its WeChat Shop布局, drive capability iteration and upgrades, empower ecosystem partners with professional livestreaming commerce services, assist more merchants and KOLs in seizing opportunities and achieving growth within the WeChat Shop ecosystem, and simultaneously promote the continued prosperity of the WeChat e-commerce ecosystem.
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