Special Topic: 2026 State-Owned Enterprise High-Quality Development Innovation Conference. The "2026 State-Owned Enterprise High-Quality Development Innovation Conference" was held in Beijing from October 22 to 24, under the theme "Anchoring National Strategy, Forging Core Functions — Empowering Chinese-Style Modernization Through High-Quality Development."
Wang Yi, Deputy Secretary of the Party Committee and President of Zhuhai Gree Group Co., Ltd., introduced in his speech that the group currently focuses on three main businesses: integrated development, culture-commerce-tourism-exhibition, and financial services. China Airshow Group is a subsidiary of Gree Group and undertakes the execution of the airshow.
Wang Yi noted that traditional asset management mostly involves holding properties and earning rental income, whereas new asset management must "operate resources, link factors, cultivate new tracks, and turn assets into fertile ground for industrial growth."
Leveraging the airshow IP, Gree Group directly confronts three major asset misalignment challenges: traffic misallocation — "no matter how massive the traffic, if it cannot be retained as your own assets, it is merely someone else's bustle"; dormant assets — the airshow venue has an average annual utilization rate of only about 10%, bearing depreciation costs over the long term; and value disconnect — revenue is highly dependent on ticket sales and booth fees, with a long cash flow gap outside the exhibition period. The core pain point lies in the lack of an interface connecting assets and traffic.
In response, Gree Group proposes a triple restructuring to drive assets to follow industry and capital to revolve around scenarios.
First, transform the value assessment logic — not only looking at book value, but also examining whether assets can aggregate traffic, harness industry, and drive consumption.
Second, transform the operational logic — shifting from "landlord" to operator and shareholder, building venues, scenic areas, port commerce, and industrial parks into an ecosystem that mutually channels traffic.
Third, transform the evaluation logic — exploring how to develop users, data, and IP into assets that can be operated, priced, and put on the balance sheet, with digital intelligence serving as the core interface connecting all of this.
Wang Yi summarized and distilled the "Five Ones" practical experience: one leader — the real effort lies in pre-exhibition reserve, mid-exhibition accumulation, and post-exhibition operation, laying out around the entire value chain throughout the year; one entry point — a unified digital entry point connecting exhibitions, cultural tourism, consumption, and industry; one ecosystem — driving the organic integration of exhibitions, new cultural tourism, and technology; one asset — adhering to governance and standards first, registering members and traffic as data assets; one mechanism — establishing specialized operating entities with market-oriented incentives and clear boundaries of rights and responsibilities.
"The value of an asset does not lie in who holds it, but in what it links to," Wang Yi said. Gree Group hopes to leverage the airshow IP to accumulate continuously active members, create year-round cash flow, build a brand-new industrial landscape, and continuously explore feasible paths for revitalizing state-owned existing assets.
Sina Statement: All conference transcripts are compiled from on-site stenography and have not been reviewed by the speakers. Sina.com publishes this article for the purpose of conveying more information and does not imply endorsement of its views or confirmation of its descriptions.
Comments