Mixue Group Announces Key Executive Reshuffle: Zhang Hongfu Appointed Co-Chairman, Zhang Yuan Named CEO

Deep News03-24

On March 24, Mixue Group issued an announcement regarding adjustments to its management team. The announcement indicated that Zhang Hongfu, the former Group CEO, has been appointed as Co-Chairman of the Group and will continue to serve as an executive director. To dedicate more time to focusing on long-term sustainable development strategies, Zhang Hongfu has stepped down as CEO. He will continue to participate in major decision-making processes and play a central leadership role in key areas such as strategy, culture, public welfare, and innovation, providing ongoing support for Mixue's long-term and steady growth. Zhang Yuan, formerly the Group's Executive Vice President and CFO, has assumed the role of Group CEO. The announcement stated that Mixue has entered a new phase of development centered on "multi-branding, globalization, and digital intelligence." These adjustments are expected to optimize the company's corporate governance structure, enhance management efficiency, strengthen leadership development, and lay a solid strategic foundation for building "a respected century-old brand" while injecting sustained momentum for growth.

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