Sina Finance's "Liquor Price Insider" has launched, putting real market prices of well-known baijiu firmly in your hands.
Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on November 15, the average terminal retail prices of 12 major baijiu products saw eleven rise and one remain flat, with no product declining compared to yesterday, as the overall price board climbed strongly and advanced for a third consecutive day.
On the rising side, the average retail price of Feitian Moutai rose 2 yuan to 1,768 yuan, edging up slightly for a second straight day and emerging from the near-term low it recently hit; Fine Moutai rose 3 yuan to 2,413 yuan, ending a sustained pullback triggered by i-Moutai's volume-based flat-price sales; Wuliangye Puwu 8th Gen rose 6 yuan to 790 yuan, regaining upward momentum today after a brief pullback yesterday, closing higher in four of the past five days; Wuliangye 1618 rose 2 yuan to 820 yuan, gathering strength after yesterday's flat close before pushing up again; Qinghua Fen 20 rose 4 yuan to 386 yuan, posting steady sharp gains for two consecutive days and completely exiting its lowest trough in nearly 30 days; Guojiao 1573 edged up 1 yuan to 863 yuan, with three straight gains totaling 11 yuan and a full technical reversal; Yanghe Dream of Blue M6+ rose 5 yuan to 600 yuan, up for a fourth consecutive day and returning above the 600-yuan mark for the first time in half a month; Gujing Gong Gu 20 rose 6 yuan to 523 yuan, with three straight gains hitting a half-month high; Qinghualang rose 5 yuan to 667 yuan, climbing sharply for three consecutive days; Crystal Jiannanchun rose 1 yuan to 402 yuan, further consolidating the 400-yuan threshold.
On the flat side, Moutai 1935 held steady at 685 yuan, with recent movements remaining stable.
Today, the total terminal retail price of the 12 major products surged strongly, with Feitian Moutai and Fine Moutai leading the way, while Wuliangye Puwu 8th Gen, Gujing Gong Gu 20 and Yanghe Dream of Blue M6+ all posted sizable gains, driving the overall price board higher for a third consecutive day. If one bottle of each of the 12 major products were packaged together for sale, today's total price would be 10,534 yuan, up sharply by 38 yuan from yesterday and marking a new high in six days.
The daily data of "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms and retail outlets. The raw sampled data consists of the real transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with an objective, scientific and fully traceable dataset on market prices of major baijiu products.
With the official i-Moutai platform launching 1,499 yuan/bottle Feitian Moutai this New Year's Day (raised to 1,539 yuan/bottle on March 31 and further to 1,639 yuan/bottle on July 18), as well as 2,299 yuan/bottle Fine Moutai on January 9 (raised to 2,359 yuan/bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually emerged.
The daily liquor prices published by "Liquor Price Insider" follow calculation rules weighted by real transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both products. [Click to enter Liquor Price Insider to view real liquor prices and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye.]
On important news in the baijiu industry, Orient Securities released a food and beverage industry research report on the 14th titled "Focus on Quality Returns, Wait for Operational Improvement." The brokerage noted that for consumer leaders entering a mature development stage, as expansion investment becomes more rational and capital allocation focuses more on returns, stable cash generation capability is expected to support sustained dividends, thereby enhancing medium- to long-term allocation value; companies such as Kweichow Moutai and Shanxi Fenjiu possess brand accumulation and channel foundations, and if core business returns stabilize and cash flow and dividends remain steady, their allocation value is expected to become further evident; it recommends increasing the weighting of consumer stock allocation, prioritizing domestic demand, and on the dividend investment main line, recommends Kweichow Moutai (600519, Buy) and Shanxi Fenjiu (600809, Buy). [Click to enter Liquor Price Insider to view real liquor prices and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye.]
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