In early winter, the strawberry planting base in Wenshu Town, Jiayuguan, is bustling with warmth. Inside the greenhouses, bright red cream strawberries hang abundantly from the vines, as farmers busily harvest and pack them, their joy of a bountiful season evident.
"I’ve always wanted to expand my planting, but building new greenhouses and introducing high-quality seedlings require significant investment. Cash flow was a real challenge," said Mr. Zhang, a local farmer, while skillfully packing strawberries. Previously, Zhang cultivated only three acres of strawberries, constrained by limited funds. In September this year, PSBC Jiayuguan Branch proactively reached out, offering him a tailored "Agricultural and Livestock Loan" product. "The approval was fast, the paperwork simple, and I didn’t need to make multiple trips to the bank. The 250,000 yuan loan was disbursed within three days!" With financial support, Zhang expanded his planting area to eight acres, introducing premium varieties like "Red Beauty" and "Akihime." Thanks to their excellent taste and appearance, the strawberries quickly gained market traction, with orders pouring in and income rising substantially.
As a pillar of local specialty agriculture, strawberry cultivation requires continuous investment at every stage. Recognizing the urgent and frequent funding needs of strawberry farmers, PSBC Jiayuguan Branch optimized its "Agricultural and Livestock Loan," introducing a service model featuring "preferential interest rates + streamlined processes + doorstep service" to precisely meet demand. Backed by PSBC’s financial support, the local strawberry industry has achieved both scale expansion and transformation. Farmers have adopted smart temperature control, integrated water-fertilizer systems, and expanded sales channels through e-commerce livestreaming and experiential picking activities.
Today, Wenshu Town’s cream strawberries have become a "sweet calling card" for the region, leading more farmers toward prosperity. PSBC Jiayuguan Branch has consistently innovated financial products and streamlined services to align with the needs of specialty agriculture. Through more targeted, convenient, and efficient credit support, it has helped the strawberry industry scale up, standardize, and build brand value—turning this "sweet venture" into a true driver of rural wealth and contributing to the revitalization of Jiayuguan.
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