Ford, VW offer test drives of new EVs at Chicago Auto Show to drive sales of Mach-E and ID.4

CNBC2021-07-16

CHICAGO – Jim Nierman yells with excitement as he gets out of an electric Mustang Mach-E crossover after a test drive at the Chicago Auto Show. "Oh my God! ... I've driven a lot of electric cars and ...

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Comments

Sleepasaurus
2021-07-17
Sleepasaurus
Ev is the way to go!
amberjack
2021-07-16
amberjack
Oh...
Sim1
2021-07-16
Sim1
Oh
Muan
2021-07-16
Muan
Yess
- Permapurps:
  Ooh
- CPF008:
  Yah
- BrendonononReplyCPF008:
  ya
- Kimmikim:
  Ya

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I've driven a lot of electric cars and ...</p>\n\n<a href=\"https://www.cnbc.com/2021/07/16/ford-vw-get-butts-in-seats-at-the-chicago-auto-show-to-flaunt-evs.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"FORD","symbol_name":"福沃德工业","start_time":0,"source_url":"https://www.cnbc.com/2021/07/16/ford-vw-get-butts-in-seats-at-the-chicago-auto-show-to-flaunt-evs.html","article_id":"1197294482","we_media_id":null,"thumbnails":[],"rights":{"source":"cnbc_highlight","url":"https://www.cnbc.com/2021/07/16/ford-vw-get-butts-in-seats-at-the-chicago-auto-show-to-flaunt-evs.html","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.ArticleHeader-headline{#titleStyle#}a{#lv2TextColor#}.ArticleHeader-time, .Author-authorNameAndSocial a{#sourceStyle#;}","selectors":".PageBuilder-pageWrapper","filters":".ArticleHeader-eyebrow, .RelatedTags-relatedTags","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=1197294482","pubTimestamp":1626435379,"columns":[],"sourceInfo":{"source_id":"cnbc_highlight","name":"CNBC"},"weMediaInfo":null,"summary":"CHICAGO – Jim Nierman yells with excitement as he gets out of an electric Mustang Mach-E crossover a","collect":0,"end_time":0,"defaultTopTitle":"cnbc.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"FORD":"福沃德工业","VLKAY":"大众汽车"},"translate_title":"福特汽车、大众在芝加哥车展上提供新电动汽车的试驾，以推动马赫-E和ID.4的销售","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FORD":0.9,"VLKAY":0.9},"content_text":"CHICAGO – Jim Nierman yells with excitement as he gets out of an electric Mustang Mach-E crossover after a test drive at the Chicago Auto Show.\n\"Oh my God! ... I've driven a lot of electric cars and that's nice,\" said the high school auto shop teacher. \"It was like a rocket ship.\"\nNierman, 54, is one of tens of thousands of people expected to attend the five-day event, which is the first major auto show in the country since the coronavirus pandemicbegan in spring 2020.\nIt's not a typical Chicago Auto Show. It's about half the size and time of a traditional show, but automakers such asFord Motor,Volkswagenand others are trying to make the most of it. That includes showcasing new electric vehicles.\nAside from displaying vehicles inside the McCormick Place Convention Center, automakers are offering test drives and rides in new electric vehicles. Auto executives believe such experiential marketing efforts are one of the key first steps to increasing EV adoption.\n\"A lot of consumers haven't had that opportunity because of Covid,\" Ford Chief Marketing Officer Suzy Deering said about experiencing the Mach-E. \"With Mach-E, people are blown away.\"\nFord was among the automakers most impacted regarding vehicle launches,including the Mach-E,during the pandemic. An ongoing semiconductor chip shortage also has emptied many dealer lots, making it difficult for consumers to experience new vehicles.\nDeering said getting consumers into the Mach-E and allowing them to see new EVs suchas the Ford F-150 Lightning pickup,which is expected to go on sale next year, is critical for people to understand that EVs are real and not science projects.\n\"There's misperceptions about EVs and there's also, candidly, just no perceptions, right? That people just don't understand,\" Deering said. \"It's a really important piece for us.\"\n'Butts in seats'\nAuto shows are important for automakers to flaunt their newest vehicles, and more importantly, get \"butts in seats\" — an old adage for the best way to sell cars.\n\"Auto shows are important to consumers because they can shop one vehicle against another all under the same roof without any sales pressure,\" said Michelle Krebs, executive analyst at Cox Automotive. \"It's also important to get those butts in seats because, by and large, today's vehicles are all pretty good, so it comes down to their perception of the brand but also how the vehicle fits them.\"\nVolkswagen's test drive booth on July 15, 2021 at the Chicago Auto Show outside of the McCormick Place Convention Center in Chicago.Michael Wayland / CNBC\nVolkswagen of America CMO Kimberly Gardiner said it's \"super important\" to allow consumers to get into new EVs and \"imagine themselves driving one.\"\nVW is offering drives in four of its newest vehicles, including theelectric ID.4, which went on sale this year. VW held about 250 drive events across the country for the new EV from March through June.\n\"We're at this great moment in time where more consumers are wanting to understand and learn about what it's like to drive an EV,\" Deering said.\nNearly 16,000 people of all ages participated in the nationwide programs, according to VW.\nThe ID.4 and Mach-E are among a handful of plug-in vehicles, including all-electric and hybrid, to offer rides or drives at the Chicago Auto Shows. Others include theJeep Wrangler 4xe, Kia Niro EV and Chevrolet Bolt EV and EUV.\nBronco vs. Wrangler\nAside from EVs, Ford is going head to head with Jeep regarding off-road courses at the Chicago Auto Show.\nAt the Chicago Auto Show, Ford is debuting a 30,000-square-foot off-road obstacle track its calling the \"Built Wild Bronco\" mountain experience,Michael Wayland / CNBC\nFord debuted a new \"Built Wild\" outdoor obstacle course for its Bronco SUV at the event, which it expects to use at future shows. Jeep has offered rides at its \"Camp Jeep\" at such events for the past 17 years.\n\"It's one of the coolest things here,\" 15-year-old Henry Lata said after riding in a Jeep Gladiator Mojave through the course. \"I love cars.\"\nBoth courses feature significant metal hills and obstacles showcasing the capabilities of the vehicles.\n\"We get to show off what our vehicles can do,\" said Jim Morrison, head of Jeep's North American operations. \"We've seen competitors come and go but, one of the things we love is when they open the door, people race to Camp Jeep.\"","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":179142212,"gmtCreate":1626497036236,"gmtModify":1703761163935,"author":{"id":"3576109542283442","authorId":"3576109542283442","name":"Sleepasaurus","avatar":"https://static.tigerbbs.com/8c77a73bd8036f3ff216362f4628956a","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":0,"idStr":"3576109542283442","authorIdStr":"3576109542283442"},"htmlText":"Ev is the way to go!","listText":"Ev is the way to go!","text":"Ev is the way to 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