Movement Alert|Mixue Group Falls 3.23% in Regular Trading, Overseas Expansion Records First Annual Net Store Closure and Beer Venture Raises Concerns

Market Focus07-07

On July 7, Mixue Group fell 3.23% in regular trading, trading at HK$212.0/share, with turnover of approximately HK$28.99 million, extending the prior session's decline.

On the news front, recent reports disclosed that Mixue Group's overseas expansion has encountered a setback. Financial data shows the company's overseas store count recorded its first annual net decrease, with 428 net closures during the year, bringing the total overseas store count down to 4,467. Notably, the Japan market retains only 4 stores after three years, far below the previously targeted 1,000; Korea has just 16 stores; and core markets Vietnam and Indonesia have also contracted.

Additionally, the company recently broke ground on its Fresh Beer Fulu Jia brewery project, formally entering the beer brewing business. The market has expressed concerns over the uncertainty of this new venture and the associated increase in capital expenditure. The stock has now declined over 8% across two consecutive sessions amid these headwinds, with its market capitalization having fallen significantly from its historical peak.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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