REGO INTERACT has announced a significant new partnership through its wholly-owned subsidiary, Hainan REGO Network Technology Co., Ltd. This development highlights the group's strategic execution in the areas of sports intellectual property (IP), artificial intelligence (AI) event tools, and digital content operations.
Hainan REGO has formally entered into a sports IP co-development cooperation agreement with an independent third party. The partnership aims to jointly advance the full-cycle incubation, content operation, and compliant commercial operation of sports IP. This one-year agreement will see both parties integrate core resources and define responsibilities to drive brand enhancement and commercial development for the sports IP.
As stipulated in the agreement, Hainan REGO will lead the overall operation, content review, business decision-making, integrated management, and full-process compliance control of the sports IP project. The partner will leverage its established new media operational system to provide comprehensive outsourced operational support for the project and related services.
This collaboration represents a significant step for the group in expanding its presence in sports digitalization, AI event applications, and content commercialization. By combining its own accumulations in AI technology, digital marketing, and related support services with the partner's professional operational capabilities, the group seeks to unlock the project's value. The goal is to establish an integrated operational system encompassing "AI event tools + sports content + new media operations + compliant commercialization."
Both parties will continue to optimize AI application capabilities, enrich the content portfolio, amplify reach, leverage professional operations to expand market channels, and methodically advance commercial implementation. These efforts are intended to further solidify the group's sports-related business layout.
Looking ahead, the group will maintain its development approach that equally prioritizes technological empowerment and compliant operations. It will continue to increase investment in core areas such as sports digitalization, AI applications, and new media content operations, constantly expanding business boundaries and optimizing the industrial ecosystem.
Building on the practical experience from this sports IP co-development collaboration, the group will persistently explore new pathways for integrating sports with digital technology. It aims to tap into the commercial potential of sports IP, steadily enhance comprehensive competitiveness and sustainable operational capabilities, and create greater value for all shareholders.
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