On January 1, 2026, the Wanda Realm and Wanda Moments dual-brand hotels officially opened in Changchun, bringing a new experience in accommodation and lifestyle to the northern spring city. As a benchmark project for Wanda Hotel & Resorts' integrated "design-construction-operation management" model, their inauguration not only marks a significant step in the group's continued expansion within Jilin Province but also signifies the deep implementation phase of its "Ice & Snow + Urban" dual-driver strategy. From Changbai Mountain to Tonghua, and now to the heart of Changchun, the boundaries integrating the ice and snow economy with urban life are continuously expanding.
The strategic placement of the dual brands is revitalizing the city's living scenes. The Changchun Wanda Realm and Wanda Moments hotels are located in the core of Kuancheng District, forming an urban vitality complex with a Wanda Plaza under the "hotel + commercial" model. Designed by the Wanda Hotel Design & Research Institute, the project draws inspiration from Changchun's profound industrial heritage, film culture, and the natural imagery of the "Northern Spring City." The design team infused the Wanda Realm Hotel with an elegant "modern retro" style, while creating a "life studio" atmosphere under "industrial lighting" for the Wanda Moments Hotel, deeply integrating local culture into the spatial narrative and achieving a harmonious unity of aesthetic expression and practical function.
The two hotels offer a total of 290 guest rooms, catering to diverse customer segments through differentiated positioning: Wanda Realm Hotel focuses on the high-end business and banquet market, equipped with a nearly 900-square-meter pillarless ballroom and comprehensive leisure facilities; Wanda Moments Hotel creates a trendy space integrating a lobby, café, retail, and social areas, with rooms continuing the brand's industrial design essence, featuring full-room smart configurations and high-quality hardware to meet the convenient travel needs of younger travelers. The two brands complement each other in function and style, jointly building a new urban hub that combines efficient business, refined living, and local cultural experiences, injecting fresh vitality into Changchun's urban renewal and consumption upgrade.
Wanda Hotel & Resorts' development trajectory in Jilin Province has always been closely aligned with the city's cultural context and developmental rhythm. From the opening of the Siping R&F Wanda Realm Hotel in 2016 to the inauguration of the Changchun R&F Wanda Vista Hotel in 2019, the group has used high-end hotels as a vehicle to shape distinctive business travel experiences for their host cities through spatial storytelling and quality service.
Subsequently, with the advancement of the Changchun International Film Capital project, Wanda Hotels further extended into industrial supporting services. In 2024, a hotel cluster comprising the Wanda Vista Hotel and Wanda Jinjiang Hotel, located in the core area of the Film Capital, commenced operations, leveraging its conference facilities and reception capacity to serve activity demands related to the film and television industry. The newly opened dual-brand hotels in Kuancheng District reflect a new approach in Wanda's development strategy for Changchun. The project is situated in a key government and business hub area, forming a "hotel + commercial" combination with a fourth-generation Wanda Plaza, which helps enhance the service level and consumption experience of the district. Looking ahead, the Yongchun Modern Medicine City hotel cluster, planned for completion in 2027 and encompassing the Wanda Vista, Wanda Realm, and Wanda Jinjiang brands, will further expand the service boundaries. With nearly a thousand rooms, this cluster will primarily provide supporting services for the pharmaceutical industry cluster and exhibition events upon completion. Overall, Wanda Hotels' development journey in Changchun demonstrates a transition from exploring cultural themes to deep integration with the city's key industries.
As one of the important birthplaces of China's ice and snow sports, Jilin Province possesses unique ice and snow resources and national influence. Centering on the ice and snow economy as a core pivot, Wanda Hotel & Resorts has built an ice and snow ecosystem in Jilin Province that covers both outdoor ski resorts and urban consumption scenes.
Wanda Hotel & Resorts' core advantage in operating ice and snow projects lies in its integrated capabilities from development to operation and its mature experience in model replication. Through over a decade of successful practice at the Changbaishan International Resort, it has developed the comprehensive strength to systematically deliver complex cultural tourism projects. Within its ice and snow industry layout, the Changbaishan project has established a national benchmark for ski resorts; the Changchun Wanda Ski Resort, with its 85-meter vertical drop and dual-theme "Ice & Snow + Rainforest" scenes, sets a new standard for urban indoor snow parks; while the Wanfeng Tonghua Ski Resort focuses on professional competitions and ice-snow culture, inheriting historical depth.
These three projects complement each other in terms of target customers, settings, and experiences, achieving regional synergy through transportation networks like flights and high-speed rail. Together, they construct Jilin Province's "1-3 Hour Ice and Snow Life Circle," forming a year-round, all-area service system that caters to family vacations, professional training, and urban leisure. This system not only serves professional enthusiasts but also allows the general public to enjoy the convenience and fun of ice and snow sports.
Furthermore, since joining the Tongcheng Travel ecosystem, Wanda Hotel & Resorts has continuously released synergistic effects through member reciprocity and resource integration, significantly improving customer reach efficiency and conversion capabilities, thereby further solidifying its industry position as an "Integrated Operation Service Provider for Ice and Snow Holiday Destinations." Leveraging ice and snow resources as a distinctive feature, using hotels as carriers, and connecting through ski resorts, Wanda Hotel & Resorts is progressively promoting the integration of urban functions and cultural tourism consumption. It is exploring the construction of a synergistic network combining the "Ice and Snow Economy + Urban Life," aiding the transition of the ice and snow economy from resource dependence to experience enhancement.
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