Fresh and crisp organic vegetables, plump and red strawberries, perfectly balanced sweet-and-sour tomatoes, nutrient-rich selenium-enriched pigeons, and fragrant scutellaria tea... On April 4th, the "Beijing Premium Agri-products" specialty agricultural products market event commenced in Chaoyang Park. The event site featured 40 creative booths, gathering over 300 branded agricultural products from the outskirts of Beijing. These encompassed a rich variety of categories, including seasonal fruits and vegetables, meat, dairy products, processed agricultural products, and intangible cultural heritage handicrafts. Concurrently, promotions for rural leisure tourism routes were launched. With its "glamping"-themed scene design, "hour-fresh" produce supplied directly from the source, and diverse cultural experiences from the Beijing suburbs, the market aims to create a popular weekend destination, inviting residents to experience the charming rural appeal of "Beijing's Countryside, So Enchanting."
The standout feature of the market is its "hour-fresh" standard. Changping strawberries, Miyun tomatoes... many fruits and vegetables are harvested in the early morning of the very same day and transported directly from the fields of the suburbs to the market. This means residents can purchase seasonal produce at its peak freshness, still carrying the morning dew, right in Chaoyang Park, achieving an ultra-fast fresh connection from the "first mile" to the "last mile."
It is reported that all participating vendors underwent a strict selection process, including many well-known brands with green or organic certifications. The primary agricultural products sold are tagged with a compliance certificate. By scanning the QR code on the certificate, consumers can clearly access information such as the producer and place of origin, ensuring transparent and confident purchases.
Notably, the market event emphasizes a new consumption scene centered on a "glamping" theme, complete with several popular photo spots. This allows citizens to relax and enjoy leisurely time in the park while selecting high-quality agricultural products. Beyond fresh produce, the market also features special items like ornamental crabs, peachwood crafts, intangible cultural heritage dough figurines, flowers, and processed agricultural goods, alongside promotions for suburban leisure travel routes, fully showcasing the rural charm of "Beijing's Countryside, So Enchanting."
A dedicated booth for "First Secretaries" is also set up at the market, where resident "First Secretaries" will be invited periodically to promote local specialties on-site. On the opening day, Beijing Rural Commercial Bank will host an online livestream via its Phoenix Countryside Tour platform to empower rural industries through financial services, while Beijing Postal Service will conduct a livestream on the "ULE.com" platform to help expand sales channels and increase income for Beijing's specialty agricultural products.
The 2026 "Beijing Premium Agri-products" market will run until the end of November, opening every Saturday morning (excluding the Labor Day and National Day holidays). Market Dates: April 4th - November 28th (excluding Labor Day and National Day holidays) Market Hours: Every Saturday, 08:30 - 12:00 (Summer hours: 7:30 - 11:30) Market Address: 200 meters inside the West Third Gate, Chaoyang Park, Chaoyang District, Beijing.
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