"It's A Bust": Elon Musk's Fixation With Tesla's Failed Solar Roof Rollout

zerohedge2021-06-24

We've been skeptical not only of basically everythingElon Musk has been doing over the last half-decade, but specifically about the company's plans for its solar roof tiles - which were pitched as one...

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Comments

Stevalv
2021-06-25
Stevalv
Follow
BinLong
2021-06-25
BinLong
Another baseless attack on Elon and tesla ,It has become a pattern now. Tesla has survive more than a decade is still growth stronger than ever, it’s proof that those negative talk are nothing more than fake news released by the it competition who fear that tesla is going take over all their business.
k2000
2021-06-24
k2000
Read
mengss7
2021-06-24
mengss7
Long tesla
JustStonks
2021-06-24
JustStonks
Too much for Elon to handle. EV, energy, insurance, FSD etc etc. But Tesla is leader in EV and I’m still long in Tesla.
fisheyyy
2021-06-24
fisheyyy
Like and comment
- peggy85:
  ok
- Carrie7:
  Ok
- BinLong:
  Ok

Leave a comment

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Bloomberg's Dana Hullpublished a pieceon Wednesday morning aptly titled \"Tesla’s Solar Roof Rollout Is a Bust — And a Fixation for Elon Musk\". The piece notes that Musk has recently become \"intensely focused on Tesla’s Solar Roof\", despite it just being a small part of Tesla's business. This is because, Hull postulates that the roof is \"essential to Musk’s vision for the company to evolve from an electric-car maker to something much grander\".\nAnd we all know that Elon Musk is having a tough time turning a profit, ex-ZEV credits, as an automaker.\nBut the program is in tatters, the piece notes, potentially due to Musk's micromanagement of it. \"Musk has fired many of the executives and directors on the program, raised prices for consumers and gotten more heavily involved in its details,\" Hull writes. She reminds the reader than when the product was first unveiled back in 2016, Tesla was trying to undertake the acquisition of Solar City, which was \"rife with conflicts\". A shareholder lawsuit alleging fraud involving the buyout remains on track to begin trial, in Delaware, on July 12. Musk is expected to testify.\n\n“It needs to be beautiful, affordable and seamlessly integrated,” Musk said about the company's solar roof shingle back in 2016. “You’ll want to call your neighbors over and say, ‘check out this sweet roof.’”\nExcept now it's a half decade later and the company has barely rolled out any solar roofs, struggling to hit 200 installations per week. This is despite the fact that Musk set a goal to install more than 1,000 of them a week back in 2019. It raised prices in April of this year, leading to a slew of cancellations, Hull notes.\nEric Weddle, an executive at a roofing company in the Midwest who installs Tesla's solar roofs, told Bloomberg: “For Tesla, there is a lot of pressure to go fast and deploy fast. They tried to build a roofing company overnight. From our perspective, it seemed like the directive was to go fast and do more installations, period. And then suddenly, out of left field, came this sudden urge to get on a path to profitability.”\nHull writes that \"The company is coming to grips with how vastly different it is to fine-tune roof projects than to fix issues on an automobile assembly line\" - perhaps something they should have taken into consideration before pitching the idea to its shareholders and potential future investors all the way back in 2016.\nMusk said his team made “significant mistakes in assessing the difficulty of certain roofs,” on the company's most recent earnings call. \"Production is going fine, but we are choked at the installation point.\"\nMohammed Abdalla, the CEO of Good Faith Energy, another Tesla-certified installer, said: “The Solar Roof is not an easy product to install, it’s not a cheap product, and it’s going to take a lot of time to dial it in and bring the cost down.”\nAll the while, Musk seems to be flailing about, spinning his wheels. Musk fired both RJ Johnson, the head of Tesla Energy, and Ryan Nungesser, the director of operations at Tesla’s factory in Buffalo, New York, on a call in mid-April of this year.\nWeddle concluded: “No one seems to be worried about the future of the program. 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Tesla has survive more than a decade is still growth stronger than ever, it’s proof that those negative talk are&nbsp;nothing more than fake news&nbsp;released by the it&nbsp;competition who fear that&nbsp;tesla is going take over all&nbsp;their business.&nbsp;","listText":"Another baseless attack on Elon and tesla&nbsp;,It has become a pattern now. Tesla has survive more than a decade is still growth stronger than ever, it’s proof that those negative talk are&nbsp;nothing more than fake news&nbsp;released by the it&nbsp;competition who fear that&nbsp;tesla is going take over all&nbsp;their business.&nbsp;","text":"Another baseless attack on Elon and tesla ,It has become a pattern now. Tesla has survive more than a decade is still growth stronger than ever, it’s proof that those negative talk are nothing more than fake news released by the it competition who fear that tesla is going take over all their business.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/126212779","repostId":1198538721,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":126332785,"gmtCreate":1624544098847,"gmtModify":1703839943718,"author":{"id":"4087443573108990","authorId":"4087443573108990","name":"k2000","avatar":"https://static.tigerbbs.com/24bf802bad93726dcd0c1e73228cbae2","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"Read&nbsp;","listText":"Read&nbsp;","text":"Read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/126332785","repostId":1198538721,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":126993645,"gmtCreate":1624541266887,"gmtModify":1703839781760,"author":{"id":"3582807172475126","authorId":"3582807172475126","name":"mengss7","avatar":"https://static.tigerbbs.com/15d392e843a51d62e2d6b0b30db071f3","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"Long tesla","listText":"Long tesla","text":"Long tesla","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/126993645","repostId":1198538721,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":126901957,"gmtCreate":1624540777179,"gmtModify":1703839769664,"author":{"id":"3575277705944076","authorId":"3575277705944076","name":"JustStonks","avatar":"https://static.tigerbbs.com/8a85f9246d3c1c5337dd21fec2ec401d","vip":1,"crmLevel":4,"crmLevelSwitch":0},"htmlText":"Too much for Elon&nbsp;to handle. EV, energy, insurance, FSD etc etc. But&nbsp;Tesla is leader in EV and&nbsp;I’m still long in Tesla.&nbsp;","listText":"Too much for Elon&nbsp;to handle. EV, energy, insurance, FSD etc etc. But&nbsp;Tesla is leader in EV and&nbsp;I’m still long in Tesla.&nbsp;","text":"Too much for Elon to handle. EV, energy, insurance, FSD etc etc. But Tesla is leader in EV and I’m still long in Tesla.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/126901957","repostId":1198538721,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":126079283,"gmtCreate":1624540156842,"gmtModify":1703839753239,"author":{"id":"3583709883392258","authorId":"3583709883392258","name":"fisheyyy","avatar":"https://static.tigerbbs.com/00ef720127ceb6bf1884b23bc9980e85","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"Like and comment&nbsp;","listText":"Like and comment&nbsp;","text":"Like and comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/126079283","repostId":1198538721,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4997271,"gmtCreate":1624543693508,"gmtModify":1663229923845,"authorId":3581811291499435,"author":{"id":3581811291499435,"authorId":3581811291499435,"name":"peggy85","avatar":"https://static.tigerbbs.com/e664ba5e10199decb88d9dc807352693","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":126079283,"type":1,"supId":0,"prevId":0,"content":"ok","text":"ok","html":"ok"},{"id":5000579,"gmtCreate":1624555143469,"gmtModify":1635247935340,"authorId":3574858180559711,"author":{"id":3574858180559711,"authorId":3574858180559711,"name":"Carrie7","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":126079283,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"},{"id":5002213,"gmtCreate":1624575107624,"gmtModify":1635247794031,"authorId":3576534359839665,"author":{"id":3576534359839665,"authorId":3576534359839665,"name":"BinLong","avatar":"https://static.tigerbbs.com/f784382ffd496b8b23ef07047bad2bf8","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":126079283,"type":1,"supId":5000579,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":58,"commentSize":14,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.24.2","shortVersion":"4.24.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1198538721"}