ZHOU LIU FU (06168) announced that after over 21 years of steady development, the group has built a robust brand matrix, with its core classic brand "ZHOU LIU FU" complemented by emerging sub-brands "CHAOJIN" and "FENS," forming a diversified and synergistic brand ecosystem. The group has achieved balanced growth in both franchise and self-operated models, accumulating extensive B2B franchise experience and strong online-to-offline B2C sales capabilities. Leveraging these core strengths and considering the current gold and jewelry market trends, the company plans to innovate actively and optimize its full-brand business cooperation model to create a new profit growth engine, support offline store expansion, and enhance per-store revenue and market share.
The flagship brand "ZHOU LIU FU" boasts a vast store network, which has undergone structural optimization in recent years through survival-of-the-fittest adjustments, leading to efficiency improvements and quality upgrades. To further amplify brand momentum, the company introduced a new "joint venture store" cooperation model, partnering with well-capitalized franchisees to co-invest in and operate "Three-Excellence Stores" (prime locations, premium products, and superior operations). Both parties will leverage their expertise in site selection, product curation, marketing, and retail management to share success. This model is expected to mitigate investment risks, boost store-opening enthusiasm, and drive both store count growth and per-store revenue improvement, positively impacting the group's performance.
The two emerging sub-brands are in a rapid growth phase with significant market potential, offering distinct positioning from the core brand: "CHAOJIN" focuses on trendy, personalized gold products catering to young consumers, while "FENS" emphasizes design-driven, accessible luxury jewelry for those seeking quality and innovation. To capitalize on these sub-brands' unique characteristics, the company launched a "Co-Creation Partnership Program," selecting like-minded, high-caliber provincial agents to jointly establish brand-specific joint ventures for comprehensive collaboration. Through this platform, partners will share multiple revenue streams, including brand licensing, wholesale sales, and B2C online/offline sales, enabling resource synergy, risk-sharing, and mutual benefits while expanding market reach. This initiative is expected to accelerate sub-brand penetration and sales growth, further solidifying the group's leadership in the jewelry industry.
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