On November 5, Iflytek Co.,Ltd. (002230) hosted the iFLYSOUND "New Sound DAY" brand launch event at Hefei Grand Theater. Attended by company president Wu Xiaoru, executives from Iflytek's intelligent vehicle division, industry experts, and media representatives, the event showcased cutting-edge AI audio technology redefining in-car entertainment experiences. As a highlight of the 8th World Voice Conference and Iflytek Global 1024 Developer Festival, the "AI New Sound Era" themed presentation demonstrated how iFLYSOUND's intelligent sound field technology brings luxury-grade audio to domestic automotive brands.
Five years ago, premium sound systems were exclusive to high-end luxury vehicles. With the rapid development of new energy vehicles and smart cabins, consumer expectations have evolved from basic audio clarity to demands for intelligent, immersive sound experiences. AI-powered solutions are transforming this landscape. Wu Xiaoru emphasized that breakthrough AI audio technology enables domestic brands to deliver million-dollar luxury car audio experiences, achieving "technology democratization."
Industry validation confirms iFLYSOUND's leadership. JD Power China Auto Practice lead Yang Tao noted: "iFLYSOUND-equipped models outperform mainstream brands in user satisfaction, rivaling premium segment audio systems." The China Audio Industry Association's evaluation praised the system as "competitive with international brands while leading in smart features." Blind tests by professional media and users consistently rank iFLYSOUND-enabled production models top in sound quality and spatial effects.
Since its 2022 debut, iFLYSOUND has partnered with 19 automakers, deployed in over 1 million vehicles. This milestone marks not just quantitative success but signifies Chinese AI audio brands' rising global prominence. At the event, product lead Liu Yanfei unveiled iFLYSOUND's technological advantages, including the industry's only GaN-based master-quality acoustic architecture and 30+ proprietary audio algorithms. The system offers versatile listening environments like concert halls and cinemas, alongside smart features including AI noise cancellation and zoned audio. Interactive scenarios like wireless karaoke and AI-generated DJ beats create personalized mobility entertainment.
The system's psychological wellness application uses AI sound therapy algorithms to reduce stress and improve mood. For family trips, quad-zone audio creates individualized spaces. Outdoor features transform vehicles into mobile band setups using AI multi-instrument tracking technology.
China Audio Industry Association VP Chen Lixin remarked: "Modern car audio has evolved from playback systems to interactive, intelligent acoustic hubs that understand user preferences. Chinese brands now lead this transformation." The event's interactive exhibits allowed attendees to experience immersive surround sound, explore audio technology innovations, and witness the fusion of acoustic engineering and artistic expression.
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