Beijing Zhidemai Technology Co.,Ltd. released its 2025 semi-annual report on the evening of August 25th. During the reporting period, the company achieved operating revenue of 582 million yuan and net profit attributable to shareholders of listed companies of 12.69 million yuan, representing a year-on-year increase of 65.75%.
In the first half of 2025, Beijing Zhidemai Technology Co.,Ltd.'s overall gross profit margin increased by 2.23 percentage points to 49.20% compared to the same period in 2024. Sales expenses and administrative expenses decreased by 19.46% and 17.03% year-on-year respectively, with continuous optimization and improvement of business structure and operational efficiency.
Beijing Zhidemai Technology Co.,Ltd. stated: As AI applications accelerate penetration at personal, enterprise, and industrial levels, "AI + consumption" is opening new space for quality improvement and capacity expansion in the consumer industry. As an AI and content-driven digital consumer services group, the company is closely following industry and technological development trends. Under its comprehensive AI strategy, based on three major business segments of consumer content, intelligent marketing, and consumer data, the company is actively promoting operational efficiency improvement and business model upgrades through deep integration of relevant business scenarios with AI technology.
In the first half of 2025, "What's Worth Buying" published 20.22 million pieces of content, a year-on-year increase of 30.98%; monthly average active users reached 38.27 million, a year-on-year increase of 1.26%. During the reporting period, "What's Worth Buying" confirmed GMV reached 8.784 billion yuan, completing 88.72 million orders.
In the first half of 2025, to more effectively advance its comprehensive AI strategy, Beijing Zhidemai Technology Co.,Ltd. upgraded its original "AI Business Unit" to "AI Application Research Institute." Based on an AI product matrix consisting of "1 group of large models, 2 databases, 3 engines, and 4 types of applications," the institute deeply explores AI application research and implementation, providing technical infrastructure and innovative solutions for various businesses. In June 2025, the company's monthly average consumption of tokens from third-party large model API calls reached 73.634 billion, a substantial increase of 84.10% compared to December 2024.
In the first half of 2025, among the total 20.22 million pieces of content published on "What's Worth Buying," AIGC content accounted for 52.51%, with publication volume increasing by 73.63% compared to the same period in 2024.
Beijing Zhidemai Technology Co.,Ltd. launched a standardized consumer data service capability platform called "Haina" MCP Server, built based on the MCP protocol, in the first half of 2025. In June 2025, "Haina" MCP Server's content output exceeded 8.22 million times, a month-on-month increase of 81.73%. Output further increased to 13 million in July, while also adding over 30 new partners.
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