* Small number of dealers sell cars, from Kia to Lamborghini, with bitcoin
* Dealers say bitcoin payments are niche market, but see growing adoption
* Price volatility is one of the risks –dealers
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By Hyunjoo Jin
SAN FRANCISCO, Feb 9 (Reuters) - Georgia car dealer Christopher Basha was way ahead of Elon Musk in embracing bitcoin as a currency for selling vehicles.
Basha said he learned about cryptocurrency from a roommate who mined bitcoin. “Someone bought a pizza with bitcoin," he said. "Buying a car with bitcoin didn't seem that crazy.”
He began accepting bitcoin payments in 2015, but no customers were interested. "I almost forgot about it," he said.
In 2017, bitcoin prices surged, and one customer used the cryptocurrency to buy four Kias for a total of more than $150,000, Basha said. Bitcoin payments have been picking up since late last year, with prices rallying.
Basha is one of a small group of auto dealers who have been accepting bitcoin and other cryptocurrencies from customers well ahead of Tesla Inc's revelation that it had bought $1.5 billion of the cryptocurrency and would soon accept it as a form of payment for cars.
Dealers said accepting cryptocurrency is a good marketing and branding tool. But it is still a niche business. Price volatility and the absence of trusted banks and other financial intermediaries make bitcoin payments a risk for dealers who are not tech savvy.
Basha, the Kia dealer, said he converts bitcoin into cash immediately upon receipt because he believes it risky for a company the size of his to hold such a volatile asset. But it does take several minutes to turn bitcoin into U.S. dollars on a payment platform, which occasionally leads to losses averaging $300 to $400 on each transaction due to price movements.
Once, he forgot his password to send bitcoin from one account to another to make the dollar conversion after receiving payments from a customer. "I was freaked out… There is no middleman who’s going to come save you."
Pietro Frigerio, a Lamborghini dealer in Irvine, California,
said when bitcoin prices surged in 2017, his store sold 20 cars in a month. But during the latest rally, he has not seen much increase in bitcoin payments.
“People are waiting for exchange rates to go up further," said Frigerio, who also sells other premium luxury sports cars like Bugatti and McLaren.
He said customers who bought cars with bitcoin have something in common: they are young people who have a strong belief in virtual currency.
Peter Saddington, founder of cryptocurrency startup Emrit, bought a Lamborghini Huracan in 2017 using bitcoin that he bought in 2011 for $115 in a bid to bring attention to his company and cryptocurrency.
"(Tesla's move) is certainty a PR stunt," he told Reuters. "But Elon is very progressive in his thinking, so it makes sense to me that he would offer a future currency for his company."
(Reporting by Hyunjoo Jin; Editing by Joe White and Dan Grebler)
((hyunjoo.jin@thomsonreuters.com; 82-2-3704-5685; Reuters Messaging: hyunjoo.jin.thomsonreuters.com@reuters.net))
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