Walmart opens marketplace to non-US vendors in strategy shift

Bloomberg2021-03-19

Retailer has relaxed rules that required sellers to be in U.S. Decision could benefit services like fulfillment, advertising Walmart has removed rules requiring sellers on its marketplace website to ...

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Comments

pandaroar
2021-03-19
pandaroar
Just trying to chase Amazon!
tazzcore
2021-03-19
tazzcore
Oh
AppleMango
2021-03-19
AppleMango
Open non US vendors will give a good movefor Walmart. Pls like n comments
- JoeK:
  good move and long overdue
股神徒孙
2021-03-19
股神徒孙
Ah
KinKat
2021-03-19
KinKat
Time to move Walmart up my watchlist! [得意]
- Lynny:
  Yah will be good gor Walmart
Meiw
2021-03-19
Meiw
Isn’t walmart and other sites slowly falling off?

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The vendors will still be carefully vetted, both locally and by Walmart's global trust and safety team, to prevent the listing of unsavoury items. The new sellers will make up just a fraction of Walmart's total seller population, which is mainly based in the US.\nWalmart is looking to expand its marketplace, where suppliers can offer their products via the company's website, and the services that branch off of it, like fulfillment and advertising. For retailers, marketplaces are attractive because they provide revenue from fees without the cost of storing inventory. Last year, Walmart began offering fulfillment services for its marketplace sellers, a move that Amazon made 15 years ago. Sellers can also purchase advertising on Walmart's websites, which supports the company's new Walmart Connect media platform.\nChief executive officer Doug McMillon has said that Walmart's marketplace business is a \"huge opportunity\" for the retailer, and in February told investors that Walmart would make a \"greater push\" to expand new services like fulfillment.\n\"We have strong relationships with many reputable companies around the world and we have some of the most rigorous seller requirements in the industry,\" Walmart said in an emailed statement. \"As a result, we are opening our US marketplace to a limited number of international companies who share our commitment to customer trust and safety.\"\nThere are risks to opening the doors, however. Walmart's marketplace, along with Amazon's, has faced criticism over the years for carrying offensive items like Confederate flags. Several years ago, Walmart pulled about 20 million items off the marketplace that failed to meet its quality standards. Though Amazon's marketplace is open to virtually anyone who goes through an online registration process, Walmart's is invite-only so it can vet sellers. Walmart has also made deals with Shopify and BigCommerce over the past year to widen its reach.\nFor Chinese manufacturers, US marketplaces have become a popular way to reach American customers. Nearly 40 per cent of all Amazon marketplace sales to US shoppers come from Chinese merchants, according to researcher Marketplace Pulse, which monitors the site. In January, Chinese merchants represented 75 per cent of new Amazon marketplace sellers, the firm found, and Walmart will likely see a similar ratio.\n\"This will get Walmart more selection, more affordable goods that already dominate Amazon best-sellers lists,\" said Juozas Kaziukenas, founder and CEO of Marketplace Pulse. \"To an investor, that reads as positive news.\"\nThe move was noted earlier by Chinese e-commerce publication Ebrun.com, but hasn't been reported outside of China.\nMore than 60 per cent of the US$532 billion (S$715 billion) global shoppers will spend on Amazon this year will go to marketplace merchants, according to researcher eMarketer. Amazon charges a commission - typically 15 per cent - on each transaction plus additional fees for warehouse storage, packing and delivery. Amazon also charges its marketplace merchants to advertise on the popular website. Amazon's advertising business will grow 30 per cent this year to reach US$23 billion in sales, according to eMarketer.\nWalmart doesn't disclose how many marketplace sellers it has, but Marketplace Pulse pegs it at about 80,000. Walmart carries more than 80 million unique items online. Not all of the new vendors will be based in China.\nWhile the company is opening up its marketplace to international sellers, it's also making a push to stock more US-made products in its own aisles.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":350033412,"gmtCreate":1616135228236,"gmtModify":1704791387176,"author":{"id":"3576088975090731","authorId":"3576088975090731","authorIdStr":"3576088975090731","name":"pandaroar","avatar":"https://static.tigerbbs.com/6a89ea1d0b07ef871d4ca0666dcc1abd","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3576088975090731"},"htmlText":"Just trying to chase Amazon!","listText":"Just trying to chase Amazon!","text":"Just trying to chase Amazon!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/350033412","repostId":2120093160,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":327775306,"gmtCreate":1616131625805,"gmtModify":1704791352788,"author":{"id":"3578061994094732","authorId":"3578061994094732","authorIdStr":"3578061994094732","name":"tazzcore","avatar":"https://static.tigerbbs.com/53ff4d78b273341e26e5260ac840ad62","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3578061994094732"},"htmlText":"Oh","listText":"Oh","text":"Oh","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/327775306","repostId":2120093160,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":327757225,"gmtCreate":1616129434167,"gmtModify":1704791328113,"author":{"id":"3567141277226150","authorId":"3567141277226150","authorIdStr":"3567141277226150","name":"AppleMango","avatar":"https://static.tigerbbs.com/68d3e430c230d4cfd4e97044c56f2b6d","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3567141277226150"},"htmlText":"Open non US vendors will give a good movefor Walmart. Pls like n comments&nbsp;","listText":"Open non US vendors will give a good movefor Walmart. Pls like n comments&nbsp;","text":"Open non US vendors will give a good movefor Walmart. Pls like n comments","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/327757225","repostId":2120093160,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":3833666,"gmtCreate":1616131120959,"gmtModify":1680780967336,"authorId":3575261937306050,"author":{"id":3575261937306050,"authorId":3575261937306050,"name":"JoeK","avatar":"https://static.tigerbbs.com/162445e8b6a553bd412b8a06e3f44c9e","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":327757225,"type":1,"supId":0,"prevId":0,"content":"good move and long overdue","text":"good move and long overdue","html":"good move and long overdue"}],"langContent":"EN"},{"id":327728025,"gmtCreate":1616127933267,"gmtModify":1704791305325,"author":{"id":"3573474804628073","authorId":"3573474804628073","authorIdStr":"3573474804628073","name":"股神徒孙","avatar":"https://static.tigerbbs.com/ac59f7fc64d3e018af70687bdddf30c2","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3573474804628073"},"htmlText":"Ah","listText":"Ah","text":"Ah","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/327728025","repostId":2120093160,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":327766982,"gmtCreate":1616127253746,"gmtModify":1704791292964,"author":{"id":"3577917165320806","authorId":"3577917165320806","authorIdStr":"3577917165320806","name":"KinKat","avatar":"https://community-static.tradeup.com/news/303a11363633244c53e6b67003899c74","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3577917165320806"},"htmlText":"Time to move Walmart up my watchlist!&nbsp;[得意]&nbsp;","listText":"Time to move Walmart up my watchlist!&nbsp;[得意]&nbsp;","text":"Time to move Walmart up my watchlist! [得意]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/327766982","repostId":2120093160,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":3833723,"gmtCreate":1616131818061,"gmtModify":1680780967319,"authorId":3576275613425159,"author":{"id":3576275613425159,"authorId":3576275613425159,"name":"Lynny","avatar":"https://static.tigerbbs.com/7c0b8b78e97626dedf9ed61da1957ab7","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":327766982,"type":1,"supId":0,"prevId":0,"content":"Yah will be good gor Walmart ","text":"Yah will be good gor Walmart ","html":"Yah will be good gor Walmart "}],"langContent":"CN"},{"id":327785104,"gmtCreate":1616126329508,"gmtModify":1704791283736,"author":{"id":"3571454418159222","authorId":"3571454418159222","authorIdStr":"3571454418159222","name":"Meiw","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3571454418159222"},"htmlText":"Isn’t walmart and other sites slowly falling off?","listText":"Isn’t walmart and other sites slowly falling off?","text":"Isn’t walmart and other sites slowly falling off?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/327785104","repostId":2120093160,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":42,"commentSize":10,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.28.3","shortVersion":"4.28.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2120093160"}