Apple plans to expands ads business - FT

Reuters2021-04-22

April 22 (Reuters) - Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday.

The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report.

The report comes as Apple plans to send prompts to iPhone users to allow apps to use their data for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company's ad business.read more

Apple did not immediately respond to a Reuters request for comment.

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Comments

  • Ahmeng
    2021-04-22
    Ahmeng
    Up up!!
  • ahchan267
    2021-04-22
    ahchan267
    Good
  • Teckbee
    2021-04-22
    Teckbee
    [Sly] 
  • AnT
    2021-04-22
    AnT
    Apple is trying to earn revenue from everywhere.
  • shamtu
    2021-04-22
    shamtu
    Yeah, to expand own adv and cut the adv from Facebook as well
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