Apple hires former BMW executive for car project- Bloomberg News

Reuters2021-06-11

June 10 (Reuters) - Apple Inc has hired Ulrich Kranz, a former senior executive at BMW AG's electric car division, to help its vehicle initiatives, Bloomberg News reported on Thursday, citing people familiar with the matter.

Kranz will report to Apple veteran Doug Field, who led development of Tesla Inc's mass-market Model 3 and now runs Apple's car project, the report said. ()

Apple did not immediately respond to Reuters request for comment.

The iPhone maker's automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when Apple first started designing its own vehicle from scratch.

In December, Apple said it was moving forward with its self-driving car technology and targeting to produce a passenger vehicle that could include its own breakthrough battery technology by 2024.

(Reporting by Mrinalika Roy in Bengaluru; Editing by Shinjini Ganguli)

((mrinalika.roy@thomsonreuters.com; within U.S. +1 646 223 8780, outside U.S. +91 806749 8325;))

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Comments

xj7078
2021-06-11
xj7078
✌️
J355
2021-06-11
J355
[Cool]
- J355:
  Haha
- J355:
  Green or red appLe car?
- mQ:
  Apple car?
potatochip
2021-06-11
potatochip
Seems like Apple car might actualize in time to come [Strong]
- CL777:
  Yea
CYLiew
2021-06-11
CYLiew
Apple loook serious for EV
ApacheFire
2021-06-11
ApacheFire
Apple is not fresh.
happymoney
2021-06-11
happymoney
? is sour

Leave a comment

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EV","listText":"Apple loook serious for EV","text":"Apple loook serious for EV","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/181397058","repostId":2142227004,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181072841,"gmtCreate":1623369181883,"gmtModify":1704201719233,"author":{"id":"3560730969024945","authorId":"3560730969024945","name":"ApacheFire","avatar":"https://community-static.tradeup.com/news/dadb20729b4de235c5471810de88a90d","vip":1,"hat":"https://static.tigerbbs.com/a3dee1aa3a3a3c1814833a4d3f8a5669","crmLevel":7,"crmLevelSwitch":1,"idStr":"3560730969024945","authorIdStr":"3560730969024945"},"htmlText":"Apple is not fresh. &nbsp;","listText":"Apple is not fresh. &nbsp;","text":"Apple is not 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