Baidu's EV firm Jidu hires ex-Cadillac designer -sources

Reuters2021-06-28

BEIJING, June 28 (Reuters) - Jidu Auto, a smart electric vehicle venture between China's tech giant Baidu Inc and Chinese automaker Geely , has hired Frank Wu, formerly at Cadillac, to lead its design studio, three sources told Reuters.

Jidu's chief executive Xia Yiping exclusively told Reuters in April that the new company, founded in January, aims to invest 50 billion yuan ($7.7 billion) into producing smart cars over the next five years.

Wu previously worked for General Motors Co's premium Cadillac brand in Warren, Michigan, and led design studio of Beijing brand of Chinese state-owned automaker BAIC in Beijing.

Baidu's EV making plan comes as tech companies around the world are racing to develop smart cars after Tesla's success in commercializing EVs. The collaboration is based on Geely's EV-focused platform, Sustainable Experience Architecture $(SEA)$. Baidu currently owns 55% of Jidu and Geely has a 45% stake.

Baidu and Jidu did not immediately respond to a request for comment.

Shanghai and Beijing based Jidu also plans to roll out its car brand in the third quarter of 2021.

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Comments

Yinasim
2021-06-28
Yinasim
Looks like everyone is jumping on the EV bandwagon
JayChoong
2021-06-28
JayChoong
Nice
hell9
2021-06-28
hell9
Go go go
Nicknamed
2021-06-28
Nicknamed
Oo
Felixpow
2021-06-28
Felixpow
Cool
Sharuddin
2021-06-28
Sharuddin
Go go go

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