看重渠道优势和数字化运营能力,可口可乐与便利蜂达成全新战略合作

亿欧网2021-07-01

近日,记者从多个渠道获悉,“国民便利店”便利蜂和可口可乐重点客户管理集团达成了更深层次的合作,并升级为“全国战略合作伙伴关系”。对此,便利蜂方面予以了确认。据其详细介绍,便利蜂不仅会首次升级为可口可乐重点客户管理集团“重点客户组”的成员之一,还将成为双方“数字化”合作、新品合作的“前沿阵地”。未来全国消费者前往便利蜂门店消费,也会看到更多元的可口可乐公司产品。记者了解到,2017年伊始,便利蜂就和...

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