印度美妆电商Purplle获红杉领投超3400万美元D1轮融资

财经涂鸦2022-01-21

《财经涂鸦》消息，据VCCircle报道，总部位于孟买的美容电商平台Purplle于本周三完成了超过3400万美元（257.43 克诺）的D1轮融资，牵头公司为红杉资本的印度子公司Faces Investment Holdings，资方还包括Blume Ventures和投资者Sangeeta Pendurka。作为交易的一部分，Purplle将以每股459041卢比的发行价配售5698股D1系列...

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Huangwei
2022-01-24
Huangwei
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Taneja创立于2011年，主体为提供化妆品、美容仪器和保健品的电商平台，入驻品牌超1000个（包括美宝莲、露华浓等国际品牌），月活用户超700万。目前Purplle的估值超7亿美元，是印度估值仅次于Nykaa的电商公司。Purplle有40%的营收来自自有品牌，王牌产品为指甲油品牌StayQuirky。Taneja认为大部分DTC美容品牌通过抓住细分市场的需求，实现高溢价，作为专注印度二三线城市中产消费者的电商平台，Purplle在寻找收购标的时，更看重品牌的差异化和无添加特质。Purplle收购的女性卫生品牌Carmesi主要出售由玉米和淀粉制成的天然卫生巾（来源：Purplle官网）Purplle于2021年年底宣布从红杉印度收购化妆品品牌 Faces Canada，旗下品牌Good Vibes、Carmesi和NYbae也一并加入Purplle。由此Purplle的零售网点扩张至印度140多个城市，该交易也被称为“印度新时代美容公司对化妆品品牌的最大收购“。此次收购加大了Purplle自2020财年开始的亏损，但是新增品牌帮助平台在2021电商购物节期间实现了70%的新增用户。对比去年十月上市的Nykaa全年50%的用户新增量，不难理解为何Purplle在亏损从2020财年的2469万卢比飙升至2021财年的5126万卢比后，依然能获得多家头部VC的大额融资。在Amazon和Flipkart占据了60%电商份额的印度市场，Purplle能在Nykka的亮眼表现下分得一杯羹，得益于在印度二三线城市的高渗透率——约有70%-80%收入来自居住在该地区消费者。Bobble AI的报告显示，2020至2021年间印度电商的增长率为77%，二三线城市的用户的交易量创下新高，抓住该地区高增长的细分市场将是品牌实现超越的关键。2020财年起，Purplle逐步减弱了对自营品牌的收入依赖，转而大力发展广告相关业务。在人力、技术和市场方面的投入使Purplle在2020财年的亏损增幅达到了512.3%，广告相关的营收占比从29%升至84%。在完成D轮融资后Purplle将加大针对女性DTC品牌的投资与收购，以进一步促进营收的多元化。2020财年，Purplle的主要营收来源不再是产品（来源：Statista）Purplle管理层此前曾透露，公司计划在3-4年内进行首次公开募股，预计届时业务将同比增长80%。相比美国和韩国等国家，印度的美容品牌密度较低。据数据智能公司（data intelligence company）对印度电商的调查，美妆个护的市场规模约70亿美元，未来的复合年增长率将超过15%。伴随着整合机会的增加，美妆电商平台之间竞争也将更加激烈。","kind":"highlight","is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9007780089,"gmtCreate":1643006773187,"gmtModify":1676533764470,"author":{"id":"3570400052929996","authorId":"3570400052929996","name":"Huangwei","avatar":"https://static.tigerbbs.com/89be5114c1e790b27ceba546fd6c9abb","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3570400052929996","authorIdStr":"3570400052929996"},"htmlText":"$$$","listText":"$$$","text":"$$$","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9007780089","repostId":2205011336,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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