整车厂都要学特斯拉，汽车经销商“无路可走”？

华尔街见闻2022-03-12

特斯拉开创了一种新型的电动汽车销售模式——直销，省去了“中间商赚差价”，传统汽车制造商纷纷想要效仿，经销商的利益面临威胁。目前造车新势力基本都是使用这种无经销商的销售模式，比如美国豪华电动汽车制造商Lucid和电动卡车公司Rivian。他们统一开设展厅，而消费者通过线上平台或零售店直接下单。然而美国各个州的特许经营法通常禁止传统汽车公司直接向消费者销售，从而达到保护经销商的定价权和销售渠道的目的。...

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小小小橘子
2022-03-13
小小小橘子
v
kenp
2022-03-13
kenp
No
hengsley
2022-03-12
hengsley
👍🏻

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