Uber to Add Flights, Rail and Hotel Bookings to Its UK App

Skift2022-04-06

Ride-hailing and food delivery app Uber has its eyes on the “seamless journey” with plans to add flights, trains and even hotels.The new features would first be piloted in the UK, according to reports...

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Comments

Khoo12
2022-04-06
Khoo12
[Smile]
royteo
2022-04-06
royteo
Wow
Lim89
2022-04-06
Lim89
Hi
Bodoh
2022-04-06
Bodoh
Wow
Weeckee
2022-04-06
Weeckee
Expand business
StarGalaxy
2022-04-06
StarGalaxy
Ok

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Skift contacted Uber for comment.The decision would signal a turnaround on the comments its CEO made at Skift Global Forum in September last year. “The superapp strategy is more of an Asia strategy,” Dara Khosrowshahi said. “At this point, we believe separate apps for consumers is the right way to go. But we’ll make it seamless and magical for users to jump between apps.”Since Khosrowshahi spoke at the New York event, AirAsia (or Capital A as it rebranded to) has doubled down on its superapp strategy in Southeast Asia. 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The UK has also dropped nearly all Covid-related restrictions.“With Covid behind us, with this big push into new modes of transport, we want to signal that this is a very important growth lever for us over the coming years,” Jamie Heywood, Uber’s regional general manager for UK, northern and eastern Europe, was quoted as saying in the report.Rail and coach bookings are reportedly launching later this summer, flight bookings later this year, and hotel reservations in 2023. While commissions from selling different types of content stand to be huge, the big question will be how it navigates integrating so many different booking capabilities.Uber in recent years has been offloading operations in geographies where it can’t compete. Its CEO Dara Khosrowshahi, who is an Expedia board member, knows that Expedia’s Vrbo, too, can’t launch a frontal assault against the larger Airbnb, but has to invest into its strength. 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