Buy the Dip Or Sell the "Rip"?: What's Ahead for Stock Investors As "Sticky" Inflation Fears Heighten Consumer Concern

MarketWatch2022-05-22

Stock-market bottoms tend to form after a 'panic selloff,' says Tastytrade's chief market strategist

The stock market has been rocky amid rising recession risks and high inflation.

Investors, already grappling with a sinking stock market and fears that the U.S. economy may be heading for a recession, now turn their focus to the consumer. For one thing, consumer discretionary stocks are among the hardest hit.

The market's fixation on peak inflation and how many times the Federal Reserve could hike interest rates is giving way to recession fears, according to Paul Christopher, head of global market strategy at Wells Fargo Investment Institute.

That shift was seen over the past week, as stocks sank amid investor worries over consumer spending trends, said Christopher, in a phone interview.

"The market is finally starting to price in realistically a recession," he said.

For now, the mood of consumers has proven as hard to pin down as market entries and exits.

The slump has been "very difficult to sit through," said JJ Kinahan, chief market strategist for online brokerage firm Tastytrade Inc., in a phone interview. "It's like going in and boxing day after day, getting your butt kicked, but you haven't been knocked out yet. So you have to go back in and box again."

Stocks have not yet seen a "big low," and because the market is vulnerable to a bear-market rally, sell any "rips," advised investment strategists at BofA Global Research, in a May 19 note.

On Friday, the S&P 500 index traded into bear-market territory yet avoided closing there as it eked out a gain in a mixed close for U.S. stocks. Still, the S&P 500 and other major benchmarks suffered another week of losses, with the Dow Jones Industrial Average booking an eighth straight weekly decline for its longest losing streak since April 1932.

In a May 18 note, Wells Fargo Investment Institute said it was adjusting its equities guidance and price targets for a "likely" recession, upgrading the utilities sector to "neutral" from "most unfavorable." Utilities are considered defensive, unlike the consumer-discretionary sector, which Wells Fargo downgraded to "unfavorable" from "neutral," according to the note.

Consumer discretionary was the worst performing sector of the S&P 500 index Friday, closing lower and booking a seventh straight week of declines for its longest losing streak since July 1996, according to Dow Jones Market Data.

Here are Wells Fargo's equity sector preferences, as seen in its May 18 report.

WELLS FARGO INVESTMENT INSTITUTE

'Sticky' inflation

"Inflation is hitting purchasing power," said Christopher. "It's so sticky," he said, "that it's going to be with us for a while, even after the Fed raises rates."

Profit misses in earnings results reported by Walmart Inc. and Target Corp. this past week sparked investor concern that high inflation is crimping consumer spending, while eating into companies' profit margins. Shares of Walmart plunged more than 19% in the past week and Target plummeted around 29%.

"Unfortunately, gasoline prices bounced back up to another record high in May and with inflation rampant across most categories, people are spending more money on fewer items," said Beth Ann Bovino, U.S. chief economist for S&P Global Ratings, in emailed comments on May 17.

When S&P adjusted U.S. retail sales in April for inflation, "a frightening split has appeared over the last year, and has only gotten wider through April," said Bovino.

S&P GLOBAL

"Purchasing power has been squeezed, particularly for low-income households," she said. "While savings stored up during the pandemic has given households a cushion to absorb these higher prices, eventually these buffers run thin."

Although the labor market remains strong, new U.S. jobless claims during the week ending May 14 climbed to a four-month high. Christopher said that Wells Fargo Investment Institute believes "a mild recession" may begin late this year.

They're not alone.

"We continue to expect that the financial conditions tightening triggered by Fed policy will likely lead to a recession by end 2023," wrote Deutsche Bank analysts led by chief U.S. economist Matthew Luzzetti, in a research note dated May 20. "Over the past several weeks, U.S. financial conditions have tightened sharply."

WELLS FARGO INVESTMENT INSTITUTE

This coming week, investors will get fresh economic data on inflation, consumer spending and disposable income. The U.S. economic calendar also includes readings on consumer sentiment, U.S. manufacturing and services, initial jobless claims, and minutes from the Federal Open Market Committee's last policy meeting.

Jittery investors

While investors are jittery, stock-market bottoms tend to form after a "panic selloff," and the recent slump so far has been "orderly," according to Tastytrade's Kinahan.

The S&P 500 has dropped about 18% this year through Friday, while the Dow has fallen 14% and the technology-heavy Nasdaq Composite has tumbled around 27%, according to FactSet.

Through the lens of bullish investors, bear markets entail "feral, fearful, dystopian price action," the BofA investment strategists wrote in their note. "The tape shows big damage already," with "inflation shock" largely priced in along with "rates shock."

Once "recession shock" is discounted, "lows will be set," the strategists wrote, citing a bullish perspective.

Both Kinahan and Wells Fargo's Christopher cautioned against trying to time the market, with Kinahan describing any attempt to pick a bottom as a "fool's errand."

Christopher said investors might consider putting small amounts of cash to work over time as the market falls to new lows, and buying quality stocks to minimize losses. "If you're a longer-term investor, you don't want to pull money out of the market," he said.

With recession risks rising, Wells Fargo Investment Institute has cut its year-end target price range for the S&P 500 to 4,200-4,400 from 4,500-4,700, its report shows. That's above the index's close Friday at 3,901.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

  • HawTK
    2022-05-23
    HawTK
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    2022-05-23
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  • robot1234
    2022-05-22
    robot1234
    The global business elite will gather in the mountains of Davos, Switzerland this week amid a backdrop of turbulent markets and an uncertain economic outlook. For the first time in over two years, CEOs, politicians, and billionaires are set to congregate at the World Economic Forum following a pandemic-induced hiatus. Russia’s war in Ukraine, the COVID-19 pandemic, and worries of economic gloom will be among the key topics discussed, as the world's top leaders face the most uncertain outlook for global cooperation in years. A top-of-mind issue for many Davos attendees will no doubt be recent turbulence in financial markets, as the S&P 500 just completed its seventh consecutive week of losses, the longest streak since 2001. The benchmark index has fallen seven weeks in a row only twice
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    2022-05-22
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