携程跟团游升级“提前2天免费退” 上线一周销售额破2000万元

上游新闻2022-07-11

“‘提前2天免费退’标签跟团游产品上线一周销售额已突破2000万，这进一步验证了此次跟团游升级解决了旅行用户的出行痛点。” 携程团队游CEO江文介绍。2022年7月5日，携程宣布推出跟团游“提前2天免费退”升级服务。凡订购携程“提前2天免费退”标签的团队游产品，距出发日2天前选择退订，即可享受无损退。用户可在订单详情页中点击一键退订，退款最快1分钟就可以到账。从各大旅游平台数据来看，近期暑期旅游...

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2022-07-12
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五成暑期用户或将受益据介绍，跟团游产品在退订时比酒店、门票要更加复杂，旅游业内一般推行“分时段阶梯退改”政策，而“出行前7天无损退订”基本已经触达行业惯例的天花板——但近年来的疫情波动，已经极大缩短了旅行用户的决策周期，继续沿用此前模式或将无法适应市场变化。在“提前2天免费退”产品正式上线后，提供服务的相关产品下单率比未提供服务产品高出96%。这意味着，服务升级最终取消率未升反降，该产品顺应了当下的市场趋势。正式上线后，截至目前，携程首批推广的“提前2天免费退”产品已经达到几万条线路，集中于好评率在96%以上的目的地参团产品。携程团队游CEO江文预计，这批产品在暑期可以覆盖携程团队游50%以上的出行人群。携程跟团游“提前两天免费退”产品预订及退款申请流程“‘提前2天免费退’这一服务升级，将免费退订的门槛从7天甚至更久，缩短到了2天，在预订和退订方面，都给予了每一位携程用户更优质的体验。用户可以提前放心购买，锁定特惠价格。同时，也不用再担心因行程或计划变动，临时退订而产生的手续费用，可以随心的定制自己的出行需求。放心参团，退订无忧。”江文表示。营销力赋能旅行社 私家团+定制游暑期增长反超2019年在疫情依旧波动频发的背景下，携程推出跟团游“提前2天免费退”服务，将极大促进用户下单信心、拉动国内旅游市场复苏；同时，携程也在通过营销力赋能，持续支持旅行社商家获取更多的收益。携程平台已经成为旅行社商家获取订单的重要渠道：2022上半年，携程推出20多场度假类线上营销活动，包含时令大促、旅行灵感集、旅游会员日及周末微旅行等多种主题特色活动；数据显示，线上营销活动为商家最高引流率达到40%，营销活动日均曝光量同比增长33%。而携程营销正当红的直播板块，对旅行社商家的赋能同样强劲：今年二季度，携程直播平台上，旅行社商家入驻数量环比一季度实现双位数增长。今年上半年，携程官方直播已与数百家景区达成合作，累计带动度假、门票类产品预订成交额破3000万元，环比增长74%；预订人次约10万人。而记者注意到，7月6日，携程BOSS直播除了传统售卖的酒店套餐产品，已经开卖跟团游（提前2天无损退）产品。友好的预订政策结合直播流量营销，有望进一步为跟团游产品拓展销量。作为疫情以来携程旅游的明星产品——私家团业务，也对旅行社商家转型国内游、中短途游方面起到了积极的引导作用。据了解，携程私家团业务通过在产品生产方式、助力搭建服务团队、助力商品运营三方面持续为商家赋能：例如，携程通过微信管家团队、A类司导库、司导人员培训等方式助力旅行社商家搭建服务团队体系；通过比价模型工具提高旅行社价格管理效率；携程通过从业多年积淀的专业经验和科学分析帮助供应商顺应市场，助力商家提高生产效率。截至目前，今年暑期携程国内私家团订单量已经超越2019年、增长了28%；预定拉动GMV增长了10%。另外，暑期国内定制游订单量也反超疫情前，增长37%。上游新闻记者 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