Ad Partnership with Microsoft is “Bad for Netflix”, Needham Believes

StreetInsider2022-07-15

Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

74rk
2022-07-15
74rk
Nice, luckily I dont buy this stock
WalkerWoon
2022-07-15
WalkerWoon
Bad
Cvt
2022-07-15
Cvt
😳
Jess261
2022-07-15
Jess261
Okay
Xue91
2022-07-15
Xue91
Nxjxkxx
lewisleeks
2022-07-15
lewisleeks
Like pls [Smile]

Leave a comment

169

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2251407711?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2022-07-15 07:15","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2251407711","market":"us","top_or_hot":-1,"title":"Ad Partnership with Microsoft is “Bad for Netflix”, Needham Believes","media":"StreetInsider","content":"<div>\n<p>Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as ...</p>\n\n<a href=\"https://www.streetinsider.com/dr/news.php?id=20325202\">Source Link</a>\n\n</div>\n","source":"highlight_streetinsider","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Ad Partnership with Microsoft is “Bad for Netflix”, Needham Believes </title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAd Partnership with Microsoft is “Bad for Netflix”, Needham Believes \n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-07-15 07:15 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.streetinsider.com/dr/news.php?id=20325202><strong>StreetInsider</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as ...</p>\n\n<a href=\"https://www.streetinsider.com/dr/news.php?id=20325202\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"MSFT","symbol_name":"微软","start_time":0,"source_url":"https://www.streetinsider.com/dr/news.php?id=20325202","article_id":"2251407711","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2251407711","pubTimestamp":1657840543,"sourceInfo":{"source_id":"highlight_streetinsider","name":"StreetInsider"},"weMediaInfo":null,"summary":"Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant","collect":0,"end_time":0,"defaultTopTitle":"streetinsider.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"MSFT":"微软","NFLX":"奈飞"},"translate_title":"李约瑟认为，与微软的广告合作“对Netflix,Inc.不利”","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MSFT":1,"NFLX":1},"content_text":"Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”Needham & Company analyst Laura Martin believes the Microsoft partnership is “bad for Netflix” as the streaming giant won’t be able to generate ad revenue this year.“Wall Street had hoped that NFLX would generate ad revenue by 4Q22. By choosing Microsoft, the earliest NFLX can have an ad-driven tier in market is 3Q23, we believe. By contrast, if NFLX had chosen Freewheel or Magnite, they could have been inmarket with CTV ads by 4Q22, we believe. Since we expect NFLX to report weak subs until it has a lower cost ad-driven tier, we expect 12 months of share price weakness from here,” Martin told clients in a note.On the other hand, BMO analyst Daniel Salmon reflected positively by saying Microsoft emerged as an “unexpected winner”, beating Google (NASDAQ: GOOGL) and Comcast (NASDAQ: CMCSA).“We expect recently acquired Xandr (fka Appnexus) will play a key role and NFLX could start with some variation of its Monetize offering. Despite trimmed estimates in 3Q22 and beyond, we expect the subscriber outlook to stabilize, and FCF resiliency to build (we remain ahead of consensus) as total content spending growth continues to ease, with originals and video games growing faster than the total,” Salmon told clients in a note.JPMorgan analyst Doug Anmuth added that the partnership “could expand in strategic scope over time to also potentially include elements of cloud and gaming.”","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9076225890,"gmtCreate":1657854188110,"gmtModify":1676536073308,"author":{"id":"3584006131453100","authorId":"3584006131453100","name":"74rk","avatar":"https://static.tigerbbs.com/5d2cbf8ec63fa4fc1ffb7189ba15e1bc","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3584006131453100","idStr":"3584006131453100"},"htmlText":"Nice, luckily I dont buy this stock","listText":"Nice, luckily I dont buy this stock","text":"Nice, luckily I dont buy this stock","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9076225890","repostId":2251407711,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9076203061,"gmtCreate":1657847838753,"gmtModify":1676536071658,"author":{"id":"3567211702241491","authorId":"3567211702241491","name":"WalkerWoon","avatar":"https://static.tigerbbs.com/a772c81a4c88b39f7cdec13c1c0af077","vip":1,"crmLevel":5,"crmLevelSwitch":1,"authorIdStr":"3567211702241491","idStr":"3567211702241491"},"htmlText":"Bad","listText":"Bad","text":"Bad","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9076203061","repostId":2251407711,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9076661945,"gmtCreate":1657844645187,"gmtModify":1676536070421,"author":{"id":"3579235597126488","authorId":"3579235597126488","name":"Cvt","avatar":"https://static.tigerbbs.com/c8fda02901ec7a98b51fe8e84d016ab2","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3579235597126488","idStr":"3579235597126488"},"htmlText":"😳","listText":"😳","text":"😳","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9076661945","repostId":2251407711,"repostType":4,"repost":{"id":"2251407711","pubTimestamp":1657840543,"share":"https://ttm.financial/m/news/2251407711?lang=&edition=fundamental","pubTime":"2022-07-15 07:15","market":"us","language":"en","title":"Ad Partnership with Microsoft is “Bad for Netflix”, Needham Believes","url":"https://stock-news.laohu8.com/highlight/detail?id=2251407711","media":"StreetInsider","summary":"Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant","content":"<html><head></head><body><p>Wall Street analysts reflected today on <a href=\"https://laohu8.com/S/NFLX\">Netflix</a>’s ad partnership with <a href=\"https://laohu8.com/S/MSFT\">Microsoft </a>.</p><p>The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”</p><p>Needham &amp; Company analyst Laura Martin believes the Microsoft partnership is “bad for Netflix” as the streaming giant won’t be able to generate ad revenue this year.</p><p>“Wall Street had hoped that NFLX would generate ad revenue by 4Q22. By choosing Microsoft, the earliest NFLX can have an ad-driven tier in market is 3Q23, we believe. By contrast, if NFLX had chosen Freewheel or Magnite, they could have been inmarket with CTV ads by 4Q22, we believe. Since we expect NFLX to report weak subs until it has a lower cost ad-driven tier, we expect 12 months of share price weakness from here,” Martin told clients in a note.</p><p>On the other hand, BMO analyst Daniel Salmon reflected positively by saying Microsoft emerged as an “unexpected winner”, beating Google (NASDAQ: GOOGL) and Comcast (NASDAQ: CMCSA).</p><p>“We expect recently acquired Xandr (fka Appnexus) will play a key role and NFLX could start with some variation of its Monetize offering. Despite trimmed estimates in 3Q22 and beyond, we expect the subscriber outlook to stabilize, and FCF resiliency to build (we remain ahead of consensus) as total content spending growth continues to ease, with originals and video games growing faster than the total,” Salmon told clients in a note.</p><p>JPMorgan analyst Doug Anmuth added that the partnership “could expand in strategic scope over time to also potentially include elements of cloud and gaming.”</p></body></html>","source":"highlight_streetinsider","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Ad Partnership with Microsoft is “Bad for Netflix”, Needham Believes </title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAd Partnership with Microsoft is “Bad for Netflix”, Needham Believes \n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-07-15 07:15 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.streetinsider.com/dr/news.php?id=20325202><strong>StreetInsider</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as ...</p>\n\n<a href=\"https://www.streetinsider.com/dr/news.php?id=20325202\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞","MSFT":"微软"},"source_url":"https://www.streetinsider.com/dr/news.php?id=20325202","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2251407711","content_text":"Wall Street analysts reflected today on Netflix’s ad partnership with Microsoft .The streaming giant said MSFT “offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”Needham & Company analyst Laura Martin believes the Microsoft partnership is “bad for Netflix” as the streaming giant won’t be able to generate ad revenue this year.“Wall Street had hoped that NFLX would generate ad revenue by 4Q22. By choosing Microsoft, the earliest NFLX can have an ad-driven tier in market is 3Q23, we believe. By contrast, if NFLX had chosen Freewheel or Magnite, they could have been inmarket with CTV ads by 4Q22, we believe. Since we expect NFLX to report weak subs until it has a lower cost ad-driven tier, we expect 12 months of share price weakness from here,” Martin told clients in a note.On the other hand, BMO analyst Daniel Salmon reflected positively by saying Microsoft emerged as an “unexpected winner”, beating Google (NASDAQ: GOOGL) and Comcast (NASDAQ: CMCSA).“We expect recently acquired Xandr (fka Appnexus) will play a key role and NFLX could start with some variation of its Monetize offering. Despite trimmed estimates in 3Q22 and beyond, we expect the subscriber outlook to stabilize, and FCF resiliency to build (we remain ahead of consensus) as total content spending growth continues to ease, with originals and video games growing faster than the total,” Salmon told clients in a note.JPMorgan analyst Doug Anmuth added that the partnership “could expand in strategic scope over time to also potentially include elements of cloud and gaming.”","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9076611872,"gmtCreate":1657843610096,"gmtModify":1676536069971,"author":{"id":"3586490638953193","authorId":"3586490638953193","name":"Jess261","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3586490638953193","idStr":"3586490638953193"},"htmlText":"Okay","listText":"Okay","text":"Okay","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9076611872","repostId":2251407711,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9076619941,"gmtCreate":1657843514883,"gmtModify":1676536069928,"author":{"id":"3582021616632458","authorId":"3582021616632458","name":"Xue91","avatar":"https://static.tigerbbs.com/4d9f9012cc2ef597a6ee7470e2cfb3e1","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3582021616632458","idStr":"3582021616632458"},"htmlText":"Nxjxkxx","listText":"Nxjxkxx","text":"Nxjxkxx","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9076619941","repostId":2251407711,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9076694101,"gmtCreate":1657842898003,"gmtModify":1676536069570,"author":{"id":"4089010444435920","authorId":"4089010444435920","name":"lewisleeks","avatar":"https://static.tigerbbs.com/d39cf835a09bdd21dce8a780b993940c","vip":1,"crmLevel":1,"crmLevelSwitch":1,"authorIdStr":"4089010444435920","idStr":"4089010444435920"},"htmlText":"Like pls&nbsp;[Smile]&nbsp;","listText":"Like pls&nbsp;[Smile]&nbsp;","text":"Like pls [Smile]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9076694101","repostId":2251407711,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":169,"commentSize":13,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2251407711"}