At a time of cratering PC sales, Advanced Micro Devices Inc. late Monday launched its new generation of gaming cards and motherboards for fall availability -- but the boast of having the fastest gaming card in the world might attract some attention and sales.
"Ryzen 7000 series is absolutely the world's first desktop processer in 5 nanometer," AMD $(AMD)$ Chief Executive Lisa Su told an audience in a presentation in Austin, Texas, that was also streamed on YouTube. "With a Zen 4 core, it's the fastest processer in the world for gaming and content creation."
"And with our new AM5 platform, it really brings the latest technologies for I/O and memory. It also brings our commitment to multiyear roadmap support through 2025 and beyond," Su said.
AMD said the gaming cards will be available beginning Sept. 27.
The top of the line Ryzen 9 7950x will list at $699, while the Ryzen 9 7900x will list at $549, the Ryzen 7 7700x at $399, and the lowest priced Ryzen 5 7600x at $299.
The last time AMD announced a new product generation was with 7-nanometer chips back in 2020, just before the COVID-19 pandemic became official.
AMD also will launch its AM5 socket platform with four new motherboards: the AMD X670 Extreme and the X670 for the best connectivity for those who like to overclock, the AMD B650E for performance users, and the B650 for mainstream users.
The motherboards will start at $125, with the X670 chips out in September and the B650E and B650 out in October.
Earlier in August, AMD proved to be the most resilient of the major chip makers during earnings season. With rivals like Intel Corp$(INTC)$ and Nvidia Corp$(NVDA)$ slashing their sales forecasts in terms of billions of dollars, AMD got off quite light, with a forecast sales range that mostly dipped below Wall Street estimates of $6.84 billion
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