Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games

Bloomberg2022-09-10

Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years,...

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Comments

xiaobaii
2022-09-12
xiaobaii
like & comment please
Bel8680
2022-09-12
Bel8680
[Facepalm] [LOL] [LOL]
WJ77
2022-09-12
WJ77
👍
- xiaobaii:
  like & comment please
Tanyl
2022-09-11
Tanyl
Roblox is a potential share
Kitsonlin
2022-09-11
Kitsonlin
Evening
- Kitsonlin:
  up
SCLIEW
2022-09-11
SCLIEW
666
- Jasonooi93:
  Ok

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901

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Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. 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Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”Baszucki emphasized that initial ad partnerships will be selective.In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. 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Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.</p></body></html>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-09-10 07:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years,...</p>\n\n<a href=\"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","BK4551":"寇图资本持仓","RBLX":"Roblox Corporation","RL":"拉夫劳伦","DIS":"迪士尼","BK4565":"NFT概念","BK4547":"WSB热门概念","BK4085":"互动家庭娱乐","BK4554":"元宇宙及AR概念"},"source_url":"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2266061608","content_text":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”Baszucki emphasized that initial ad partnerships will be selective.In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9932856253,"gmtCreate":1662935240673,"gmtModify":1676537163323,"author":{"id":"3573616695330925","authorId":"3573616695330925","name":"WJ77","avatar":"https://static.tigerbbs.com/56bf6bd5b462948ac1028ecaabdba952","vip":1,"crmLevel":9,"crmLevelSwitch":1,"idStr":"3573616695330925","authorIdStr":"3573616695330925"},"htmlText":"👍","listText":"👍","text":"👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9932856253","repostId":2266061608,"repostType":4,"repost":{"id":"2266061608","pubTimestamp":1662766760,"share":"https://ttm.financial/m/news/2266061608?lang=&edition=fundamental","pubTime":"2022-09-10 07:39","market":"us","language":"en","title":"Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games","url":"https://stock-news.laohu8.com/highlight/detail?id=2266061608","media":"Bloomberg","summary":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual world","content":"<html><head></head><body><p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.</p><p>Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.</p></body></html>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-09-10 07:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years,...</p>\n\n<a href=\"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","BK4551":"寇图资本持仓","RBLX":"Roblox Corporation","RL":"拉夫劳伦","DIS":"迪士尼","BK4565":"NFT概念","BK4547":"WSB热门概念","BK4085":"互动家庭娱乐","BK4554":"元宇宙及AR概念"},"source_url":"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2266061608","content_text":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”Baszucki emphasized that initial ad partnerships will be selective.In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":103877793,"gmtCreate":1662937256871,"gmtModify":1663258686142,"authorId":3571345352614779,"author":{"id":3571345352614779,"idStr":"3571345352614779","authorId":3571345352614779,"name":"xiaobaii","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9932856253,"type":1,"supId":0,"prevId":0,"content":"<span class=\"s1\">like &amp; comment please<span class=\"Apple-converted-space\"> </span></span>","text":"<span class=\"s1\">like &amp; comment please<span class=\"Apple-converted-space\"> </span></span>","html":"<span class=\"s1\">like &amp; comment please<span class=\"Apple-converted-space\"> </span></span>"}],"langContent":"EN"},{"id":9932804355,"gmtCreate":1662909197277,"gmtModify":1676537161362,"author":{"id":"4087109808120260","authorId":"4087109808120260","name":"Tanyl","avatar":"https://static.tigerbbs.com/174329973340cf0f5b68791ee5b08afd","vip":1,"crmLevel":9,"crmLevelSwitch":1,"idStr":"4087109808120260","authorIdStr":"4087109808120260"},"htmlText":"Roblox is a potential share","listText":"Roblox is a potential share","text":"Roblox is a potential share","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9932804355","repostId":2266061608,"repostType":4,"repost":{"id":"2266061608","pubTimestamp":1662766760,"share":"https://ttm.financial/m/news/2266061608?lang=&edition=fundamental","pubTime":"2022-09-10 07:39","market":"us","language":"en","title":"Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games","url":"https://stock-news.laohu8.com/highlight/detail?id=2266061608","media":"Bloomberg","summary":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual world","content":"<html><head></head><body><p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.</p><p>Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.</p></body></html>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-09-10 07:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years,...</p>\n\n<a href=\"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","BK4551":"寇图资本持仓","RBLX":"Roblox Corporation","RL":"拉夫劳伦","DIS":"迪士尼","BK4565":"NFT概念","BK4547":"WSB热门概念","BK4085":"互动家庭娱乐","BK4554":"元宇宙及AR概念"},"source_url":"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2266061608","content_text":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”Baszucki emphasized that initial ad partnerships will be selective.In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9932143004,"gmtCreate":1662905025708,"gmtModify":1676537160545,"author":{"id":"4088412711170620","authorId":"4088412711170620","name":"Kitsonlin","avatar":"https://community-static.tradeup.com/news/8f861facf7d7b6166cb50fa387771267","vip":1,"hat":"https://static.tigerbbs.com/1c1eed764d9c7ff83dc093fbb9a96bc2","crmLevel":2,"crmLevelSwitch":0,"idStr":"4088412711170620","authorIdStr":"4088412711170620"},"htmlText":"Evening","listText":"Evening","text":"Evening","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9932143004","repostId":2266061608,"repostType":4,"repost":{"id":"2266061608","pubTimestamp":1662766760,"share":"https://ttm.financial/m/news/2266061608?lang=&edition=fundamental","pubTime":"2022-09-10 07:39","market":"us","language":"en","title":"Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games","url":"https://stock-news.laohu8.com/highlight/detail?id=2266061608","media":"Bloomberg","summary":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual world","content":"<html><head></head><body><p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.</p><p>Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.</p></body></html>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-09-10 07:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years,...</p>\n\n<a href=\"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","BK4551":"寇图资本持仓","RBLX":"Roblox Corporation","RL":"拉夫劳伦","DIS":"迪士尼","BK4565":"NFT概念","BK4547":"WSB热门概念","BK4085":"互动家庭娱乐","BK4554":"元宇宙及AR概念"},"source_url":"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2266061608","content_text":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”Baszucki emphasized that initial ad partnerships will be selective.In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":103874597,"gmtCreate":1662905032950,"gmtModify":1663258672143,"authorId":4088412711170620,"author":{"id":4088412711170620,"idStr":"4088412711170620","authorId":4088412711170620,"name":"Kitsonlin","avatar":"https://community-static.tradeup.com/news/8f861facf7d7b6166cb50fa387771267","vip":1,"currentWearingBadge":{"badgeId":"1026c425416b44e0aac28c11a0848493-1","templateUuid":"1026c425416b44e0aac28c11a0848493","name":"Debut Tiger","description":"Join the tiger community for 500 days","bigImgUrl":"https://static.tigerbbs.com/0e4d0ca1da0456dc7894c946d44bf9ab","smallImgUrl":"https://static.tigerbbs.com/0f2f65e8ce4cfaae8db2bea9b127f58b","grayImgUrl":"https://static.tigerbbs.com/c5948a31b6edf154422335b265235809","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2022.11.15","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1001},"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9932143004,"type":1,"supId":0,"prevId":0,"content":"up","text":"up","html":"up"}],"langContent":"EN"},{"id":9932191333,"gmtCreate":1662888119222,"gmtModify":1676537158297,"author":{"id":"4092970777728640","authorId":"4092970777728640","name":"SCLIEW","avatar":"https://static.tigerbbs.com/5da553e4d3d35db75d1caae023ca8a03","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"4092970777728640","authorIdStr":"4092970777728640"},"htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9932191333","repostId":2266061608,"repostType":4,"repost":{"id":"2266061608","pubTimestamp":1662766760,"share":"https://ttm.financial/m/news/2266061608?lang=&edition=fundamental","pubTime":"2022-09-10 07:39","market":"us","language":"en","title":"Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games","url":"https://stock-news.laohu8.com/highlight/detail?id=2266061608","media":"Bloomberg","summary":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual world","content":"<html><head></head><body><p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.</p><p>Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.</p></body></html>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-09-10 07:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years,...</p>\n\n<a href=\"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","BK4551":"寇图资本持仓","RBLX":"Roblox Corporation","RL":"拉夫劳伦","DIS":"迪士尼","BK4565":"NFT概念","BK4547":"WSB热门概念","BK4085":"互动家庭娱乐","BK4554":"元宇宙及AR概念"},"source_url":"https://finance.yahoo.com/news/roblox-jumps-plan-introduce-immersive-181936396.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2266061608","content_text":"Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Adding immersive ads has been a “dream” for Roblox for 15 years, Chief Executive Officer Dave Baszucki said at the company’s developers’ conference on Friday. Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”Baszucki emphasized that initial ad partnerships will be selective.In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. However, in the popular game Fortnite, integrations such as branded costumes from popular names like Walt Disney Co.’s Marvel have been a hit.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":103875998,"gmtCreate":1662914743216,"gmtModify":1663258677325,"authorId":3581677154086391,"author":{"id":3581677154086391,"idStr":"3581677154086391","authorId":3581677154086391,"name":"Jasonooi93","avatar":"https://static.tigerbbs.com/26dee9dbe49af8f91121ac855466af17","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9932191333,"type":1,"supId":0,"prevId":0,"content":"<span class=\"s1\">Ok</span>","text":"<span class=\"s1\">Ok</span>","html":"<span class=\"s1\">Ok</span>"}],"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":901,"commentSize":75,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2266061608"}