Stock Market Slump: Should You Really Buy Roku Stock?

Motley Fool2022-09-23

Few stocks have suffered more in the bear market than Roku. After peaking at $490 per share in July 2021, it has lost about 85% of its value. For those who bought this stock near the peak, it may take...

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Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

My.t
2022-09-23
My.t
👍
Universe宇宙
2022-09-23
Universe宇宙
[Thinking]
- Universe宇宙:
  [Onlooker]
- Universe宇宙:
  [Facepalm]
- Universe宇宙:
  [lovely]
- Universe宇宙:
  [Sly]
- Universe宇宙:
  [Surprised]
Ah Deck
2022-09-23
Ah Deck
Like pls
- Wafu:
  Ok
Lalalanana
2022-09-23
Lalalanana
Ok
- Lalalanana:
  Ok
TheRainmaker
2022-09-23
TheRainmaker
Ok
Bash
2022-09-23
Bash
Ok

Leave a comment

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After peaking at $490 per share in July 2021, it has lost about 85% of its value. 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After peaking at $490 per share in July 2021, it has lost about 85% of its value. For those who bought this stock near the peak, it may take years to recover such losses.But despite Roku's faults, investors may have good reason to start liking the stock again. Although investors should stay aware of its challenges, they should also consider the secular trends that could bolster the streaming service stock in the long term.Why some investors may not like Roku stockAdmittedly, Roku's business climate and performance appear discouraging. The challenges occurred at a time when supply chain constraints made it harder to bring its streaming players and Roku-equipped smart TVs to market.Additionally, for all of the focus on its streaming platform, it derives most of its revenue from advertising. This bodes poorly as high inflation and a sluggish economy have discouraged spending, leaving businesses with fewer reasons to buy ads.So severe is the ad slowdown that Roku only predicts 3% total net revenue growth in Q3 to $700 million.This is down from 18% in Q2 and 56% in the 2021 calendar year. The slower revenue growth and the bear market helped lead to the massive drop in the stock price.Moreover, that stock price decline has taken its market cap under $10 billion. That places Roku in a weakened position. Peers such as Amazon, Alphabet, Apple, and Samsung also compete in this industry. The liquidity position alone of these companies is several times the value of all Roku stock. If these peers are motivated, they could invest enough to claim Roku's market share or the company itself.Roku's continuing improvementsHowever, investors should also ask why such a small company has gained traction over these much larger peers. 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For the 2022-2023 season, it made deals with all seven major agency holding companies, leading to over $1 billion in commitments.And contrary to expectations, this audience continues to grow even as consumers emerging from lockdowns spend less time online. Roku reported 63.1 million active accounts in the second quarter of 2022, 14% higher than year-ago levels. The average revenue per user (ARPU) also increased by 21% during that time frame to $44.10.Investors should also remember that this has occurred during a \"slowdown\" in advertising. This means growth could increase as the economy and, by extension, ad spending begins to recover.Finally, despite these improvements, the stock continues to become more affordable. Its price-to-sales (P/S) ratio has fallen to 3, down from 33 in early 2021.Consider Roku stockIndeed, the minuscule revenue growth amid a slowing economy and supply chain constraints bode poorly for Roku. 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