苏宁易购入驻美团：从近到更近，从快到更快

第一财经2022-10-24

即时零售，一种以即时配送体系为基础的高时效性到家消费业态，主要特征是“线上下单，线下30分钟送达”。10月21日，苏宁易购宣布与美团达成战略合作，成为正式入驻美团平台的首家家电3C品类大型连锁品牌。这意味着，家电3C产品也可以像点外卖一样快速送达，满足消费者的即时需求。当前，苏宁易购全国超600家门店已经完成美团入驻，覆盖175个城市，双方表示，将继续深化合作，计划在2023年入驻门店超1000家...

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品类线下门店覆盖及货品覆盖最为优质的合作伙伴。”美团闪购数码家电品类相关负责人表示，苏宁易购的入驻及战略合作，具有业务代表性及战略合作意义。由于即时零售的供给高度依赖本地门店，美团之所以愿意与苏宁易购合作，看重的是后者遍及全国的门店、以及强劲的供应链能力。截至2022年6月30日，苏宁易购拥有家电3C家居生活专业店1589家，覆盖核心商圈、社区商圈、商超和部分购物中心等各种用户消费场景；县域级下沉市场苏宁易购零售云加盟店9749家。由于家电3C领域耕耘多年，苏宁易购与国内外多家家电品牌厂商保持良好的关系。财报数据显示，2022年上半年，公司在空调、白色家电、小家电、通讯、黑色家电、数码及IT产品中的营业收入占公司总体营收的比例为64.77%。从距离消费者最近的门店发货，再加上美团最后1公里的配送能力，可以让苏宁易购的消费者去除预售、付定金、配送点爆仓、上门收货多重需要消费者“耐心等待”的环节，大大区别于其他购物模式，极大提升消费体验。“美团拥有专业的本地化运营和服务能力、海量的年轻用户群体，通过合作打通双方的能力和资源优势，共同提升用户服务效率。”苏宁易购智能互联公司相关负责人表示，上线美团让苏宁易购门店离消费者更近，配送速度更快，服务效率更高。此次合作并不意外，今年国庆期间，双方就已经开始试水，将苏宁易购线下门店优势与美团网格化用户触达运营相融合，为消费者提供更优质更快捷的商品和服务。本地化的门店，所拥有的售后服务能力，将远远高于纯线上的服务体验。据悉，截至10月23日，苏宁易购在美团平台订单量突破30000单，iPad 9代、华为P50 Pro、荣耀Magic4成为最受消费者欢迎的单品。北京、上海、成都、南京、重庆等地的消费者“外卖”买家电3C产品的需求旺盛，订单量排名靠前。强强融合是大势所趋当前，苏宁易购正聚焦做好“为用户提供家庭场景解决方案的零售服务商”，持续提升商品组合、物流履约、细分场景运营三大能力。不断夯实全过程供应链服务的核心能力，重新构建零售服务商的组织、技术和运营，将为用户和合作伙伴提供更优质和便捷的服务。随着现代社会新型商业模式基础设施和城市配送服务网络的快速完善，以小时达、分钟达为特征的即时零售已经成为零售模式创新的新风口。特别是今年以来，即时零售在短时间内迅速成为新的风口，成为各家争抢的新焦点。此番合作苏宁易购正式入驻美团，将进一步加大两家企业的合作关系，为用户提供更好的使用服务，帮助建立更完善的线上线下合作体系。苏宁易购智能互联公司相关负责人表示，未来，苏宁易购还将持续与美团推进即时零售共建，探索空调、冰洗等大家电即时配送服务模式，在提供更多产品选择的同时，也为消费者带来更多便利。据透露，入驻优惠叠加双十一大促，10月21日至11月13日，美团平台的苏宁易购全场免配送费，新人下单立减5元福利。活动期间，苏宁易购手机电脑数码全场满699减80，满1999减100，满3999减220，满5999减350，还有爆款单品限时折扣。在过去相当长一段时间，各大巨头纷纷跑马圈地，各自建立了商业护城河，也让用户面对一堵堵铁壁铜墙。如果打破垄断，平台之间的大循环能产生的社会价值，一定远远大过在单一平台内的小循环。此次苏宁易购与美团的联手突破在于，平台生态更加打通，互联互通，双方探索新模式。美团可以为苏宁提供流量、数据、入口、配送等、苏宁为美团闪购业务补充3C、家电等优质SKU，扩充即时零售的品类版图。业内人士认为，该合作在互联网行业流量见顶的背景之下，互联互通将在一定程度上给各方都带来更多便利，从而实现合作共赢的局面。王海","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":662546817,"gmtCreate":1666670466441,"gmtModify":1676537787353,"author":{"id":"3471210355661451","authorId":"3471210355661451","name":"SOTA","avatar":"https://static.tigerbbs.com/d825fcfc9e593d434b3fffda85eb54ef","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3471210355661451","authorIdStr":"3471210355661451"},"htmlText":"everything 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