苏宁易购入驻美团：从近到更近，从快到更快

第一财经2022-10-24

即时零售，一种以即时配送体系为基础的高时效性到家消费业态，主要特征是“线上下单，线下30分钟送达”。10月21日，苏宁易购宣布与美团达成战略合作，成为正式入驻美团平台的首家家电3C品类大型连锁品牌。这意味着，家电3C产品也可以像点外卖一样快速送达，满足消费者的即时需求。当前，苏宁易购全国超600家门店已经完成美团入驻，覆盖175个城市，双方表示，将继续深化合作，计划在2023年入驻门店超1000家...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

SOTA
2022-10-25
SOTA
everything now

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2277271592?lang=en_US&edition=fundamental","thumbnail":"","is_english":false,"pubTime":"2022-10-24 18:27","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2277271592","market":"hk","top_or_hot":-1,"title":"苏宁易购入驻美团：从近到更近，从快到更快","media":"第一财经","content":"<div>\n<p>即时零售，一种以即时配送体系为基础的高时效性到家消费业态，主要特征是“线上下单，线下30分钟送达”。10月21日，苏宁易购宣布与美团达成战略合作，成为正式入驻美团平台的首家家电3C品类大型连锁品牌。这意味着，家电3C产品也可以像点外卖一样快速送达，满足消费者的即时需求。当前，苏宁易购全国超600家门店已经完成美团入驻，覆盖175个城市，双方表示，将继续深化合作，计划在2023年入驻门店超1000家...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102418292883342518&s=b\">Source Link</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>苏宁易购入驻美团：从近到更近，从快到更快</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n苏宁易购入驻美团：从近到更近，从快到更快\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-10-24 18:27 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102418292883342518&s=b><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>即时零售，一种以即时配送体系为基础的高时效性到家消费业态，主要特征是“线上下单，线下30分钟送达”。10月21日，苏宁易购宣布与美团达成战略合作，成为正式入驻美团平台的首家家电3C品类大型连锁品牌。这意味着，家电3C产品也可以像点外卖一样快速送达，满足消费者的即时需求。当前，苏宁易购全国超600家门店已经完成美团入驻，覆盖175个城市，双方表示，将继续深化合作，计划在2023年入驻门店超1000家...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102418292883342518&s=b\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1794554557.SGD","symbol_name":"Allianz All China Equity AT Acc H2-SGD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102418292883342518&s=b","article_id":"2277271592","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102418292883342518&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2277271592","pubTimestamp":1666607220,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"10月21日，苏宁易购宣布与美团达成战略合作，成为正式入驻美团平台的首家家电3C品类大型连锁品牌。苏宁易购智能互联公司相关负责人表示，上线美团让苏宁易购门店离消费者更近，配送速度更快，服务效率更高。此番合作苏宁易购正式入驻美团，将进一步加大两家企业的合作关系，为用户提供更好的使用服务，帮助建立更完善的线上线下合作体系。此次苏宁易购与美团的联手突破在于，平台生态更加打通，互联互通，双方探索新模式。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","BK1591":"就地过年概念","LU0878005551.USD":"UBS (LUX) KEY SELEC ASIA ALLOCATION OPPORTUNITY (USD) \"P\" (USD) ACC","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","LU0821914370.USD":"贝莱德亚洲成长领袖A2","LU1688375341.USD":"贝莱德中国灵活股票基金","LU0051755006.USD":"摩根大通中国A (dist)","BK1575":"同股不同权","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","BK1589":"北水核心资产","LU0052750758.USD":"富兰克林中国基金A Acc","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0918141887.USD":"安联亚洲实际收益股票基金","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","BK1583":"高瓴概念","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU1105468828.SGD":"Allianz Total Return Asian Equity AM DIS H2-SGD","LU0359201612.USD":"贝莱德中国基金A2","03690":"美团-W","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","BK1604":"节假日概念","LU1807302812.USD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (USD) ACC","QNETCN":"纳斯达克中美互联网老虎指数","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","BK1521":"挪威政府全球养老基金持仓","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU0543330483.HKD":"TEMPLETON ASIAN GROWTH \"A\" (HKD) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","BK1142":"互联网与直销零售","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0067412154.USD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (USD) ACC"},"translate_title":"Suning.cn settled in Meituan: from near to closer, from fast to faster","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"48476":0.6,"03690":0.9,"QNETCN":0.6},"content_text":"即时零售，一种以即时配送体系为基础的高时效性到家消费业态，主要特征是“线上下单，线下30分钟送达”。10月21日，苏宁易购宣布与美团达成战略合作，成为正式入驻美团平台的首家家电3C品类大型连锁品牌。这意味着，家电3C产品也可以像点外卖一样快速送达，满足消费者的即时需求。当前，苏宁易购全国超600家门店已经完成美团入驻，覆盖175个城市，双方表示，将继续深化合作，计划在2023年入驻门店超1000家。消费者登录“美团”或“美团外卖”APP搜索“苏宁易购”，即可下单购买手机、电脑、生活家电类产品，最快30分钟送达。对于此次合作，苏宁易购可以从美团获得更多的线上流量和即时零售服务的经验，作为本地生活领域的头部数字平台，美团的核心竞争力就在于本地化运营能力。美团可以借助苏宁易购在家电3C领域沉淀的供应链资源进一步丰富美团平台的商品种类和业务内涵。电商零售企业正在打破各自为营，平台之间的大循环能产生的社会价值，一定远远大过在单一平台内的小循环。网格化能力与线下服务交融从外卖到生鲜，再到美妆、母婴产品，这次苏宁易购将即时零售引入到家电3C领域，在行业内率先探索新的业务模式，极大丰富了即时零售商品品类的渗透率，进一步拉近商品与消费者的距离，带来零售交易效率和用户体验的升级。即时零售的模式在于线上下单、配送到家。如今，以“本地门店+即时配送”为特征的即时零售新模式受到消费者的欢迎。“苏宁易购是目前数码3C 品类线下门店覆盖及货品覆盖最为优质的合作伙伴。”美团闪购数码家电品类相关负责人表示，苏宁易购的入驻及战略合作，具有业务代表性及战略合作意义。由于即时零售的供给高度依赖本地门店，美团之所以愿意与苏宁易购合作，看重的是后者遍及全国的门店、以及强劲的供应链能力。截至2022年6月30日，苏宁易购拥有家电3C家居生活专业店1589家，覆盖核心商圈、社区商圈、商超和部分购物中心等各种用户消费场景；县域级下沉市场苏宁易购零售云加盟店9749家。由于家电3C领域耕耘多年，苏宁易购与国内外多家家电品牌厂商保持良好的关系。财报数据显示，2022年上半年，公司在空调、白色家电、小家电、通讯、黑色家电、数码及IT产品中的营业收入占公司总体营收的比例为64.77%。从距离消费者最近的门店发货，再加上美团最后1公里的配送能力，可以让苏宁易购的消费者去除预售、付定金、配送点爆仓、上门收货多重需要消费者“耐心等待”的环节，大大区别于其他购物模式，极大提升消费体验。“美团拥有专业的本地化运营和服务能力、海量的年轻用户群体，通过合作打通双方的能力和资源优势，共同提升用户服务效率。”苏宁易购智能互联公司相关负责人表示，上线美团让苏宁易购门店离消费者更近，配送速度更快，服务效率更高。此次合作并不意外，今年国庆期间，双方就已经开始试水，将苏宁易购线下门店优势与美团网格化用户触达运营相融合，为消费者提供更优质更快捷的商品和服务。本地化的门店，所拥有的售后服务能力，将远远高于纯线上的服务体验。据悉，截至10月23日，苏宁易购在美团平台订单量突破30000单，iPad 9代、华为P50 Pro、荣耀Magic4成为最受消费者欢迎的单品。北京、上海、成都、南京、重庆等地的消费者“外卖”买家电3C产品的需求旺盛，订单量排名靠前。强强融合是大势所趋当前，苏宁易购正聚焦做好“为用户提供家庭场景解决方案的零售服务商”，持续提升商品组合、物流履约、细分场景运营三大能力。不断夯实全过程供应链服务的核心能力，重新构建零售服务商的组织、技术和运营，将为用户和合作伙伴提供更优质和便捷的服务。随着现代社会新型商业模式基础设施和城市配送服务网络的快速完善，以小时达、分钟达为特征的即时零售已经成为零售模式创新的新风口。特别是今年以来，即时零售在短时间内迅速成为新的风口，成为各家争抢的新焦点。此番合作苏宁易购正式入驻美团，将进一步加大两家企业的合作关系，为用户提供更好的使用服务，帮助建立更完善的线上线下合作体系。苏宁易购智能互联公司相关负责人表示，未来，苏宁易购还将持续与美团推进即时零售共建，探索空调、冰洗等大家电即时配送服务模式，在提供更多产品选择的同时，也为消费者带来更多便利。据透露，入驻优惠叠加双十一大促，10月21日至11月13日，美团平台的苏宁易购全场免配送费，新人下单立减5元福利。活动期间，苏宁易购手机电脑数码全场满699减80，满1999减100，满3999减220，满5999减350，还有爆款单品限时折扣。在过去相当长一段时间，各大巨头纷纷跑马圈地，各自建立了商业护城河，也让用户面对一堵堵铁壁铜墙。如果打破垄断，平台之间的大循环能产生的社会价值，一定远远大过在单一平台内的小循环。此次苏宁易购与美团的联手突破在于，平台生态更加打通，互联互通，双方探索新模式。美团可以为苏宁提供流量、数据、入口、配送等、苏宁为美团闪购业务补充3C、家电等优质SKU，扩充即时零售的品类版图。业内人士认为，该合作在互联网行业流量见顶的背景之下，互联互通将在一定程度上给各方都带来更多便利，从而实现合作共赢的局面。王海","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":662546817,"gmtCreate":1666670466441,"gmtModify":1676537787353,"author":{"id":"3471210355661451","authorId":"3471210355661451","authorIdStr":"3471210355661451","name":"SOTA","avatar":"https://static.tigerbbs.com/d825fcfc9e593d434b3fffda85eb54ef","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3471210355661451"},"htmlText":"everything now","listText":"everything now","text":"everything now","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/662546817","repostId":2277271592,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":1,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.28.3","shortVersion":"4.28.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2277271592"}