iPhone“美容师”即将空缺，苹果美学麻烦了？

钛媒体APP2022-10-23

图片来源@视觉中国文｜雷科技leitech说到苹果最重要的特质，就必然有工业设计一席之地。无论初创时期还是乔布斯回归以来的近三十年，设计始终是这家公司的灵魂。毫不夸张地说，正是因为有领先于消费电子行业的工业设计能力，苹果才能成为今天这个2.37万亿市值，畅销全球各国的顶级消费品牌。用半透明多彩和贝壳造型颠覆笔记本电脑的iBook，与同是乔布斯创立的皮克斯动画台灯吉祥物巧妙呼应的iMac G4，将...

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2022-10-23
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trouble?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9},"content_text":"图片来源@视觉中国文｜雷科技leitech说到苹果最重要的特质，就必然有工业设计一席之地。无论初创时期还是乔布斯回归以来的近三十年，设计始终是这家公司的灵魂。毫不夸张地说，正是因为有领先于消费电子行业的工业设计能力，苹果才能成为今天这个2.37万亿市值，畅销全球各国的顶级消费品牌。用半透明多彩和贝壳造型颠覆笔记本电脑的iBook，与同是乔布斯创立的皮克斯动画台灯吉祥物巧妙呼应的iMac G4，将全金属CNC工艺引入高端消费电子的MacBook，把玻璃、金属材料变成现代智能手机标配的iPhone......苹果一路向前，少不了工业设计推波助澜。工业设计师出身的前苹果设计总负责人Jony Ive，在苹果复兴中的作用更是路人皆知。他给苹果重新塑造了一套独特而有品质的设计风格，并且利用铝合金、玻璃、不锈钢等材料予以实现，除了将工业设计思想延伸到操作系统的软件层面，他和乔布斯的关系同样传为佳话。万丈光芒之下，苹果与工业设计的关系却在潜移默化中发生变化。2019年，时任苹果首席设计官的Ive突然宣布离职，转而以外部咨询身份参与苹果工业设计。三年后的今天，突然传出他的继任者Evans Hankey即将离职，并且暂时没有人会接任工业设计主管一职。苹果设计高层再生变根据彭博社的报道，苹果在一份声明中表示，目前为苹果副总裁的工业设计主管Evans Hankey，将会在未来半年内离职。她将会在接下来的任职时长期间完成交接工作，但略显反常的是，苹果没有宣布会有谁来接任，这或许意味着这个岗位将会出现空缺。顾名思义，工业设计主管负责管理苹果当前所有产品线的工业设计，包括但不限于iPhone、iPad、Mac、Apple Watch、AirPods等，偶尔会参与产品包装盒等周边设计工作。苹果手机和平板接连从过去的圆润转向如今的硬朗平直设计风格背后，正是Hankey在推动。2012年起，苹果的工业设计和人机界面设计都交由Ive负责，诞生了iPhone 5c和iOS 7等对今日苹果仍有影响的产品，而后更是获得了首席设计官职位。他离职后，原先的工作内容拆分给了负责工业设计的Hankey，以及负责人机界面设计的Alan Dye两位副总裁。与其他声名显赫的苹果设计师类似，即将离开苹果的Hankey也参与了多个经典产品的工业设计。最近的案例可能是Apple Watch Ultra，在发挥产品线一贯的精致腕上交互体验的同时，面向那些最专业的运动需求提供了一块兼顾设计和功能性的智能手表。一种声音认为，Richard Howarth会是接任苹果工业设计副总裁的有力人选。他自初代iPhone就深度参与了数款iPhone的工业设计，也在Ive工作重心转移到苹果总部和店面设计的2015年~2017年间短暂出任过该职位，在外界看来，工作能力和过往经历都使他能胜任。无论如何，我们正在迎接一个参与了现代苹果产品工业设计的数位设计师接连离开的时代，苹果向来引以为傲的工业设计或将受到巨大影响。是谁“逼走”了顶级工业设计师？过去的近十年时间内，数名参与创造了现代苹果公司经典元素的设计师先后离职，他们的作品给多款设备留下了独特痕迹。2016年离职的Danny Coster在苹果供职23年，他曾和Ive一同创造了iMac的半透明机身，2017年离职的Christopher Stringer曾是iPhone首席设计师。前有多名有经典作品的设计师离职，后面却是新一代苹果工业设计师尚未崭露头角。不仅仅是近年来的苹果新工业设计风格没能收获压倒性的好评，更是后来者并没有像前人那般在设计上有成果、在职场有职位。一系列变化叠加之后，是否意味着苹果明星设计师时代结束？职位空缺在大公司并不新鲜，不过这在苹果以及工业设计负责人岗位上倒不算寻常——Ive曾连续执掌工业设计十余年，后继者皆是在岗位变动时变宣布。暂时没有人接任可能会发生什么仍在迷雾中，但对于设计兴趣远没有乔布斯来得明显的库克来说，可能是苹果的转折点。苹果的培养体系和上升模式，让年轻设计师都会经过多元且高强度的锤炼，因此这家公司不至于会遭遇设计水平突然降低，但可能不再有乔布斯、Ive般能拍板大胆创新的人。实际上关于资深设计师的离职，都或多或少地指向了近几年苹果产品在工业设计上的变化。曾经iPhone每两三年就会有明显的设计迭代，在不同材料和风格见转进演化，让全球用户有了巨大期望。然而在这些年，后摄像头模组自iPhone 11系列起就保持着相近风格，iPhone 12到iPhone 14也几乎只有屏幕尺寸、刘海面积之类的微妙变化，从创新转向略显保守。即使是新款产品，也大都选择直接在表现上叠加新功能，就像是体积越发庞大到现在都已经占到了后盖上半较多面积的后摄像头，能满足功能比视觉表现优先了许多。走进苹果店你依然能感受到产品传达的精致，但却很难再感受到之前的“工业设计＞功能需求”研发思想。来到十字路口的苹果仍需向前工业设计高管变动后，不禁让我们产生了新产品线能否再果味十足的猜想。Ive主导时期，苹果能为工业设计追求付出大量的成本甚至不惜修改产品功能，而在多位顶级设计师离职后的近几年，新产品似乎变得“粗糙”了起来，功能实现的优先级变得远高于工业设计。首先让人产生担忧的，是山雨欲来的智能眼镜。这款可能以AR模式为主要使用场景的可穿戴设备，被外界寄予iPhone之后新一代个人信息终端的期望，还有望采用苹果式的产品外观。一旦无法在设计水准上匹敌过往产品，或将影响到苹果后iPhone时代的发力。接着便是智能汽车。苹果造车的消息已经断断续续传了近十年，我们至今只知苹果有意打造自己的智能汽车体验，却始终看不到更为具体的信息和成果。如果影响到外观、内饰等细节的工业设计团队发生巨变，苹果汽车的进度搞不好又得继续顺延，错过最佳时间窗口。无独有偶，这两个刚好又都是对外观有着极高要求的产品，不管是作为可穿戴设备具有装饰品属性的智能眼镜，还是作为出行载具凸显驾乘者审美的智能汽车，都对优秀工业设计有不小依赖。项目难产又带着工业设计师反复修改到失去信心，或是Hankey离职原因之一。苹果在工业设计上的变化不仅将影响这家公司，对于外界来说，工业设计领域可能会少了一座灯塔。这二三十年间，正是有多个经典苹果产品征服用户并产生吸引力，才带动更多人参与到这项工作当中，强化了产业链实践能力，令不只是苹果的多家公司具备优秀设计。在最令人津津乐道的工业设计，苹果对于全行业的示范作用无需多说，Ive和他曾经的同事们已经给这个时代留下了不可磨灭的烙印。用户对苹果的期待当然不只有把最优秀的设计延续下去，更想要它能够再一次突破自我极限引领方向，而不仅将目光放在销售数字上。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9981621769,"gmtCreate":1666494533952,"gmtModify":1676537762146,"author":{"id":"3585537449766426","authorId":"3585537449766426","name":"chris1981","avatar":"https://static.tigerbbs.com/767b4f8e03f7ffd191fa407616163d24","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3585537449766426","authorIdStr":"3585537449766426"},"htmlText":"g","listText":"g","text":"g","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9981621769","repostId":2277678269,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":2,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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