Warner Bros. Discovery to Keep Discovery+, in Strategy Shift

The Wall Street Journal2023-02-09

Decision reflects concerns that some Discovery+ subscribers might not want to move to pricier platformWarner Bros. Discovery has said that it is looking to offer streaming options at different prices....

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ShawnKoh1
2023-02-09
ShawnKoh1
Ok

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Discovery has said that it is looking to offer streaming options at different prices....</p>\n\n<a href=\"https://www.wsj.com/articles/warner-bros-discovery-to-keep-discovery-in-strategy-shift-11675859633?page=1\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4125","symbol_name":"广播","start_time":0,"source_url":"https://www.wsj.com/articles/warner-bros-discovery-to-keep-discovery-in-strategy-shift-11675859633?page=1","article_id":"2309169865","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2309169865","pubTimestamp":1675907228,"sourceInfo":{"source_id":"wsj_highlight","name":"The Wall Street Journal"},"weMediaInfo":null,"summary":"Decision reflects concerns that some Discovery+ subscribers might not want to move to pricier platfo","collect":0,"end_time":0,"defaultTopTitle":"wsj.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4125":"广播","BK4108":"电影和娱乐","WBD":"Warner Bros. Discovery"},"translate_title":"华纳兄弟探索公司将保留Discovery+，战略转变","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"WBD":1},"content_text":"Decision reflects concerns that some Discovery+ subscribers might not want to move to pricier platformWarner Bros. Discovery has said that it is looking to offer streaming options at different prices.Warner Bros. Discovery Inc. plans to keep Discovery+ as a stand-alone streaming service, people familiar with the matter said, a strategy shift for a company that had planned to consolidate content in a single subscription app.The move comes as Warner Discovery is close to launching a new, yet-to-be named supersize streaming service amid increased competitionand inan uncerta in economic environment.Company leaders have since adjusted that view, the people said.The idea of building a one-stop shop for streaming was part of the appeal of merging AT&T Inc.’s WarnerMedia with Discovery Inc., the deal that created Warner Bros. Discovery last year. The company had said streamlining its offerings made sense for the company and for consumers, given how crowded the streaming marketplace has become.Instead of combining HBO Max and Discovery+ in their entirety, the new platform will feature HBO Max content and most Discovery+ content, with Discovery+ remaining available as a stand-alone option, some of the people said.The decision to keep Discovery+ is part of an effort to avoid risking losing a significant chunk of the app’s 20 million subscribers who might not want to pay the higher price to access that content, according to the people familiar with the matter.The content that will be available on both Discovery+ and the new service includes Discovery Channel’s “Shark Week” and programs from Chip and Joanna Gaines’s “Magnolia Network,” into the new service that expands on what HBO Max has built, some of the people said.Discovery+ without ads costs $6.99 a month and the ad-supported version costs $4.99. 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