旭辉集团总部大楼计划出售，售价8.8亿！

新浪财经2023-03-02

来源：涛哥杂谈旭辉集团的资产盘活，又有新进展。上周末，旭辉员工们意外的发现，自家总部大楼，被摆上了货架。据涛哥了解，旭辉正出售其位于虹桥的标志性项目——恒基旭辉中心的两栋大楼，其中一栋为旭辉集团总部。恒基旭辉中心位于上海虹桥商务区，这里是华东地区房企总部最集中的板块。在房地产红火的年代，来自全国的大型房企们纷纷在虹桥拿地盖楼，外来房企搬家上海也往往会选择虹桥。然而，随着近年房企爆雷，很多开发商撤出...

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一笑醉人间
2023-03-02
一笑醉人间
不知是不是旭輝手上有太多的資產準備脫手套現？旭輝何不把辦公樓和商場打包成房地產信託基金ETF。
- 愛我幸福满满:
  K
- 点金胜手Max:
  bb

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million!","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00884":0.9},"content_text":"来源：涛哥杂谈旭辉集团的资产盘活，又有新进展。上周末，旭辉员工们意外的发现，自家总部大楼，被摆上了货架。据涛哥了解，旭辉正出售其位于虹桥的标志性项目——恒基旭辉中心的两栋大楼，其中一栋为旭辉集团总部。恒基旭辉中心位于上海虹桥商务区，这里是华东地区房企总部最集中的板块。在房地产红火的年代，来自全国的大型房企们纷纷在虹桥拿地盖楼，外来房企搬家上海也往往会选择虹桥。然而，随着近年房企爆雷，很多开发商撤出上海，也让原本热闹的大虹桥冷清了许多。旭辉这次拿出来的，是旭辉恒基中心商业片区中的两栋楼，其中旭辉集团总部这栋，建筑面积约1.6万方，售价8.8亿；另一栋楼约1.1万方，售价5.5亿。两栋合计售价约14亿，不过这个只是公开售价，还有较大的谈价空间。这两栋资产应该说还是比较优质的， 虽然虹桥的商业最近有点冷清，但大虹桥板块未来的规划潜力依然在，所以在价格合适的情况下，两栋楼的出售应该不会太难。据涛哥了解，这两栋楼如果能出售，回款将用于补充旭辉的现金流，推进债务化解等。旭辉总部这栋楼，在虹桥算是很漂亮的一栋，交错式的外立面表达出“叠石理水”的哲学内涵，看起来很高级。旭辉2017年1月4日搬入这栋大楼，当时旭辉销售额刚过600亿，乔迁新总部也标志着旭辉发展进入新阶段。在乔迁仪式上，林中致辞说：“岁月不居，天道酬勤。我们经历了坎坷、挫折和逆境，经历了拼搏、荣耀与喝彩。以客户为中心，用产品、服务和管理，赢得了市场的尊重。”没想到6年后，房地产风云变幻，这栋具有里程碑意义的大楼，也要被出售了。据相关员工告诉涛哥，目前旭辉总部约200人左右，这栋1.6万方的总部楼明显已经比较空旷，出售也在情理之中。另一位旭辉的朋友则表示，一方面大楼的出售未必会很快，因为近期虹桥同时在售的写字楼不少，这种大宗资产买家也不算多。另一方面，如果总部出售成功，旭辉也可以带租约出售继续原地使用，即使不能使用，恒基旭辉中心也有其他楼可以搬。所以，旭辉员工倒不用担心办公地点问题，而且涛哥也确认过，旭辉不可能搬离上海，这和其他房企搬离还是有本质不同的。中介处流出的照片看，旭辉这栋楼不仅外面漂亮，室内装修也很不错，还配备了明亮的食堂，应该说旭辉过去为员工提供了相当好的福利，难怪其雇主口碑和员工忠诚度高。目前，虽然市场在回暖，但民营房企的经营压力依然显著大于国企。旭辉出售两栋大楼，也是积极盘活资产，应对债务化解的手段，而且近期虹桥在卖写字楼的也不止旭辉。最近，中骏在虹桥的中骏广场也有多栋物业在售，总报价约25亿。去年11月富力也以7亿元售出虹桥富力中心的一栋楼。行业难关下，民企出售资产也是正常举措，都是为了活着。涛哥一直说，旭辉对于民营房企来说，具有标志性意义，过去如此，现在也依然如此。之前旭辉境外债没能扛住，引发行业一轮巨大的震荡，打击了市场对民营房企的信心。最近，旭辉又处在一个重要的当口，其中票发行成为业内关注的焦点。旭辉发行中债增全额担保中票，已经传了好几个月了，地产债的投资者们都在关注相关进展。简单的说，如果旭辉能够发行成功，说明国家还在支持他，那么不仅旭辉有希望，其他暴雷房企也都将有希望。反之，如果旭辉这次发行在折腾几个月后依然未能实现，将极大的打击投资者对民企的信心，可能引发民企股债的又一次大溃败。所以，站在涛哥立场，我是希望旭辉能够获得支持的，而且我相信这也是多数投资者和从业者们的愿望，对重建民营房企的信心有巨大的促进作用。今年1-2月，旭辉取得128亿销售额，依然稳定位于行业20强，不难看出全体旭辉人还是在努力拼搏的，希望这家备受认可的公司能够迎来柳暗花明。关于今天分享的内容，大家有什么评价？欢迎留言告诉我们。责任编辑：张海营","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":9940135215,"gmtCreate":1677743725338,"gmtModify":1677743729199,"author":{"id":"4100261340031430","authorId":"4100261340031430","name":"一笑醉人间","avatar":"https://community-static.tradeup.com/news/6a01a81885f139afa157b96b93ba0328","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"4100261340031430","idStr":"4100261340031430"},"htmlText":"不知是不是旭輝手上有太多的資產準備脫手套現？旭輝何不把辦公樓和商場打包成房地產信託基金ETF。","listText":"不知是不是旭輝手上有太多的資產準備脫手套現？旭輝何不把辦公樓和商場打包成房地產信託基金ETF。","text":"不知是不是旭輝手上有太多的資產準備脫手套現？旭輝何不把辦公樓和商場打包成房地產信託基金ETF。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/9940135215","repostId":2316602032,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":106061339,"gmtCreate":1679013698230,"gmtModify":1679013701570,"authorId":4096441058848730,"author":{"id":4096441058848730,"idStr":"4096441058848730","authorId":4096441058848730,"name":"愛我幸福满满","avatar":"https://static.tigerbbs.com/4c1e5d6862241d7fc2d5fab17f3a2ba0","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9940135215,"type":1,"supId":0,"prevId":0,"content":"<span 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