Apple Raising Prices on iPhone 15 Pro, Pro Max Is Warranted: Goldman Sachs

seekingalpha2023-08-31

Apple is slated to unveil the latest editions of its iPhone and Apple Watch products next month and investment firm Goldman Sachs said a potential price hike from the tech giant on the high-end ...

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2023-08-31
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The current iPhone Pro and Pro Max models start at $999 and $1,099, respectively.</p><p>The iPhone Pro models have not seen a price increase since they were first introduced in September 2019 with the iPhone 11 Pro.</p><p>Despite the expected price hikes, Ng said the iPhone 15 Pro and Pro Max should see strong demand from several new features that will help drive &#34;premiumization&#34; and more sales towards the higher-end models, including faster speeds, better power efficiency, an improved design and battery life and new colors.</p><p>Additionally, the base model of the new iPhone Pro may come with 256GB worth of storage, which Ng said should help ease the sting of a potential price hike.</p></body></html>","source":"seekingalpha","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Raising Prices on iPhone 15 Pro, Pro Max Is Warranted: Goldman Sachs</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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