Google to Mandate Prominent Disclosure of AI Content in Political Ads

Seekingalpha2023-09-07

Google has introduced a new policy that will mandate political advertisers to "prominently" disclose when their ads contain AI-generated material, in an effort to increase transparency and curb the ...

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It also applies to ads that \"alter footage of a real event or generate a realistic portrayal of an event that did not actually take place.\"The disclosure, which will apply to image, video and audio content, must be clear and conspicuous, Google (GOOG) (GOOGL) said.The move comes a week before top tech executives are scheduled to meet Senate Majority Leader Chuck Schumer in Washington to discuss AI, including Google (GOOG) (GOOGL) CEO Sundar Pichai, Meta (META) CEO Mark Zuckerberg and Nvidia (NVDA) CEO Jensen Huang.Europe has already mandated platforms such as Google (GOOG) (GOOGL) and Meta (META) to add labels to AI-generated content.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":10,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.24.0","shortVersion":"4.24.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2365383479"}