Google Lost Map Traffic with Apple Maps Switch on iPhones, Executive Says

Bloomberg2023-09-20

Apple replaced Google Maps on iPhones with its own app in 2012Google used maps switch to estimate impact of search default(Bloomberg) -- Two years after Apple Inc. dropped Google Maps as its default ...

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F-35 Debris Found After a $100 Million Fighter Jet Went Missing. India, Canada Trade Diplomatic Blows Over Murder Allegations. Vanderbilt Rips US News Over Slide in College Rankings. Michael Roszak, Google’s vice president for finance, said Tuesday that the company used the Apple Maps switch as “a data point” when modeling what might happen if the iPhone maker replaced Google’s search engine as the default on Apple’s Safari browser.Read More: Google Says Digital Ad Budgets Are Shifting to Amazon. 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The chart Roszak included in the email that showed Google Maps usage on iPhone was redacted from the public version of the document.The Justice Department alleges that Google has illegally maintained a monopoly over online search by paying billions of dollars to ensure its search engine is the preselected option, known as the default, on web browsers and smartphones. Google’s largest contract is with Apple, which set Google as the default on Safari in exchange for a share of the revenue that the search engine earns through advertising.The exact amount of money Google pays Apple for its default status isn’t public. The Justice Department said in its opening statement that Google paid between $4 billion and $7 billion for the default on Safari in 2020 — a statement that led to an objection by Apple’s lawyers the next day since that is a public estimate and not the actual figure. Roszak said Tuesday that he wasn’t aware of any data that Google keeps on how many users change the search default on their browser or mobile phone. 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