By Stephen Nakrosis
Fitness equipment company Nautilus will change its corporate name to BowFlex Inc., "reflecting a focus on the company's strongest consumer brand."
The company said Thursday it sold its Nautilus brand trademark assets and related licenses earlier this year as part of an ongoing comprehensive strategic review.
The name change is expected to be effective Nov. 1. At that time, the company also plans to change its New York Stock Exchange ticker symbol from NLS to BFX.
Nautilus' current management team will continue to lead BowFlex.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
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