Overstock.com to Become Liquidation-Only Site -- Market Talk

Dow Jones2023-10-27

1222 ET - Overstock.com is planning to launch a branded Overstock website that will operate as a clearance and liquidation retailer now that its main site has taken on the Bed Bath & Beyond banner. CEO Jonathan Johnson says on a call with analysts that the company hopes to launch the liquidation site by the end of 2024. After buying the Bed Bath intellectual-property assets earlier this year, the company found it wouldn't be viable to run both a Bed Bath site and a legacy Overstock site, as doing so would take time, damage the company's search engine rankings and confuse its supplier partners. (dean.seal@wsj.com)

(END) Dow Jones Newswires

October 26, 2023 12:22 ET (16:22 GMT)

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CEO Jonathan Johnson says on a call with analysts that the company hopes to launch the liquidation site by the end of 2024. After buying the Bed Bath intellectual-property assets earlier this year, the company found it wouldn't be viable to run both a Bed Bath site and a legacy Overstock site, as doing so would take time, damage the company's search engine rankings and confuse its supplier partners. 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