Microsoft Replaces Longtime CMO as it Enters 'New Era of AI'

The Wall Street Journal2023-10-27

Microsoft has swapped out its long-serving chief marketing officer as it commits to branding itself as an AI company.The software giant on Thursday said chief marketing officer Chris Capossela is ...

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Azure revenue grew 29%, e","collect":0,"end_time":0,"defaultTopTitle":"wsj.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"MSFT":"微软"},"translate_title":"微软取代长期CMO进入“人工智能新时代”","themeId":"d5a154ad31824bafb78dd4878d009f3e","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MSFT":1},"content_text":"Microsoft has swapped out its long-serving chief marketing officer as it commits to branding itself as an AI company.The software giant on Thursday said chief marketing officer Chris Capossela is leaving the company after 32 years, nearly 10 of which were spent in the top marketing job.Chief Executive Satya Nadella said in a memo that the two had been planning Capossela's succession for some time.\"As this new era of AI is upon us, we've decided this is the right time to put that plan into action,\" Nadella said.The departure follows the recent exit of Panos Panay, Microsoft's chief product officer.Capossela will be succeeded by Takeshi Numoto, who has been Microsoft's commercial chief marketing officer and previously led the company's cloud marketing business group, including the sales-driving cloud service Microsoft Azure.The company Tuesday reported revenue of $56.5 billion for the quarter through September, a 13% increase from the same period the year prior. Azure revenue grew 29%, exceeding analyst expectations.Azure hosts AI-driven software from companies such as OpenAI and Meta Platforms, technology that has sparked broad-based fervor from investors. The company next month also plans to roll out the AI-powered assistant for Microsoft 365 called Copilot.Enthusiasm about Microsoft's ability to capitalize on the AI moment has seen its stock rise more than 35% this year. Microsoft is one of several technology companies racing to turn hype around AI into revenues, profit and a secure business plan for the future.Numoto's new job is a plum one as far as chief marketing roles go, given Microsoft's position in the race to win in AI and cloud computing, as well as the continuity of its leadership, said Wells Fargo analyst Michael Turrin.\"I wouldn't expect any meaningful change given the path they are on,\" Turrin said.Microsoft also promoted its consumer chief marketing officer, Yusuf Mehdi, to its senior leadership team. He will lead product marketing for Microsoft Copilot as well as its other marketing efforts across areas including search, ads, news and devices.\"With the evolution of the company's portfolio -- the cloud most obviously, plus pervasive AI now -- as well as in its sales and services, marketing too must be a part of the overall execution plan,\" said Jay Vleeschhouwer, an analyst at investment bank Griffin Securities.","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2378965338"}