Elon Musk Says Disney CEO Bob Iger Should Be "Fired Immediately"

Yahoo Finance2023-12-08

Elon Musk is once again going after Disney CEO Bob Iger. After targeting the executive during the New York Times DealBook summit last month, Musk, who owns social media platform X (formerly Twitter) ...

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Real stand up guy,\" Musk posted, spelling Iger's name incorrectly. Why no advertiser boycott, Bob Eiger? You are endorsing this material!— Elon Musk (@elonmusk) December 7, 2023At the DealBook event last month, Iger briefly addressed why the company suspended its advertising on the platform, telling the crowd, \"By him taking the position that he took in quite a public manner, we just felt that the association with that position, and with Elon Musk, and X, was not necessarily a positive one for us and we decided we would pull our advertising.\"Musk, who spoke after Iger at the summit, vehemently called out Disney and other companies like Coca Cola (KO), and Apple (AAPL) which pulled their advertising from X in recent weeks. \"If somebody is going to try to blackmail me with advertising, blackmail me with money, go f*** yourself,\" he said. \"Is that clear? I hope it is. Hey, Bob.\"When pressed on the dangers of alienating advertisers, Musk acknowledged that the exodus would eventually lead to the platform's demise. \"What it’s going to do is it’s going to kill the company,\" he said. \"And the whole world will know the advertisers killed the company.\" Fixing X's ad issues 'not an overnight thing'According to a report from The New York Times, the fleeing of advertisers could cost X some $75 million. \"We're talking about large brand advertisers. They don't use X as a primary platform, so they see X as quite frankly, the crumbs that are left over after they spend their big TV budgets,\" Mark Douglas, the CEO of advertising software company MNTN, told Yahoo Finance Live earlier this week. He added that companies that consistently spend big ad dollars, or \"performance advertisers,\" spend them on Google and Meta where user engagement is much higher. \"Let me put it this way, if [these companies] were driving measurable revenue from X, they wouldn't cut those budgets. But because they're not, those budgets were easy to cut,\" he said. Douglas said X will need to work on increasing user engagement, in addition to creating an ad product for smaller advertisers, in order to compete. \"But it's a tall order,\" he warned. \"Even if they were determined to do it, that's a one to two year effort to get done. So it's not an overnight thing.\"","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":18,"commentSize":0,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2389107167"}