Amazon Tests New Unlimited Grocery Delivery Service for Prime Members

Seekingalpha2023-12-08

Amazon (NASDAQ: AMZN) plans to offer Prime members an option to pay $9.99 per month to get unlimited grocery delivery from Whole Foods and Amazon Fresh on orders of more than $35. Subscribers will ...

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Subscribers will also have access to 30-minute pickup on orders of any size. The service is being rolled out initially in Denver, Colorado; Sacramento, California; and Columbus, Ohio.\"We’re always experimenting with features to make shopping easier, faster, and more affordable, and we look forward to hearing how members who take advantage of this offer respond,\" stated Amazon exec Tony Hoggett on the development.Amazon (AMZN) continues to refine its grocery business as it looks to thread the needle between nabbing market share and holding margins. In October, the e-commerce giant lowered its threshold for free Fresh grocery delivery to orders over $100 after setting the minimum at $150 just months earlier. In November, Amazon (AMZN) expanded grocery delivery and pickup from Amazon Fresh to all customers, and unveiled re-imagined Amazon Fresh stores in Los Angeles. One of Amazon's (AMZN) broad goals is to have customers increase the frequency and basket size of their grocery orders from Amazon Fresh and Whole Foods.Amazon's (AMZN) online grocery initiatives are of interest to Instacart (CART), DoorDash (DASH), and Uber Technologies' Postmates (UBER).","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":8,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.24.0","shortVersion":"4.24.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2389307963"}