Fresh Vine Wine to Merge With Notes Live in $350 Million Deal

Dow Jones01-29

By Will Feuer

Wine producer Fresh Vine Wine said it has agreed to merge with Colorado-based live entertainment company Notes Live in a $350 million deal that will deliver Notes Live to the public markets.

Notes Live Founder and Chief Executive JW Roth will be chairman and CEO of the combined company, which will be renamed Notes Live Holdings and trade under the ticker VENU. The company plans to retain Fresh Vine Wine's spot on the NYSE American.

Notes Live operates entertainment campuses in the Colorado Springs, Colo., and Atlanta, Ga., metropolitan areas. The company is developing what it calls its crown jewel - a set of luxury outdoor amphitheaters called the Sunset Amphitheater collection.

The companies said the all-stock merger values Notes Live at $350 million. Fresh Vine is valued at $18 million under the terms of the deal.

Write to Will Feuer at Will.Feuer@wsj.com

(END) Dow Jones Newswires

January 29, 2024 08:22 ET (13:22 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

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