Grindr Delves Into User Intent, Brand Image -- Market Talk

Dow Jones03-09

1144 ET - Dating app company Grindr wants to better understand user intent, whether that be for relationships, platonic connections or other desires. Competitors Match Group and Bumble have also leaned further into the desires of Gen Z who seek intentional dating experiences rather than the looser culture of years past that dating apps were associated with early on. Grindr is also looking to take control of its brand perception. This mirrors work being done by its competitors who have signaled a greater focus on bolstering their brand perception through marketing.Shares rise 9% to $9.50 following 4Q results and its outlook for 2024. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

March 08, 2024 11:44 ET (16:44 GMT)

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