0741 GMT - Li Ning's net profit likely fell last year as it dealt with low consumer demand and rising competition, Citi analyst Xiaopo Wei writes in a research note. Like other Chinese sportswear brands, Li Ning's pivot toward direct sales versus third-party sales has increased its exposure to retail customers and weighed on earnings, Wei says. Looking ahead, Li Ning could face stiffer competition from local rivals who have Olympics-related sponsorships, resulting in weaker-than-expected topline growth and Ebit margin pressure this year, he adds. However, Li Ning will likely be more cautious in planning its wholesale revenue; as such, topline revenue for 2024 is still expected to rise slightly, he says. Citi has a buy call on the stock with a HK$9.40 target. Shares are 3.4% lower at HK$21.35. (kimberley.kao@wsj.com)
(END) Dow Jones Newswires
March 13, 2024 04:05 ET (08:05 GMT)
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